US Go-to-Market; GTM Lead

L.E.K. Consulting is one of the premier strategy consulting firms worldwide. At L.E.K., we are passionate about helping our clients succeed with breakthrough insights that drive real impact. Our clients view us as trusted partners that help address their most pressing challenges and biggest opportunities.

We bring together the rigor of data-driven analysis with the creativity and curiosity of a collaborative team. By hiring exceptional people and fostering a culture of ownership, inclusion, and continuous learning, we develop leaders who thrive on challenge and bring energy and optimism to every engagement. Founded in 1983, L.E.K. employs more than 2,200 professionals across five continents, and is consistently recognized as one of the industry’s best firms to work for.

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L.E.K. Consulting is hiring a US GTM Lead to own go-to-market strategy and execution across our sector practices, PE portfolio, and service lines. This is a senior leadership role for a commercially sophisticated GTM strategist who brings disciplined execution and who sees AI as a core operating lever, not a future capability.

You will lead the GTM team and partner across BD, digital, and practice leadership to drive engagement and revenue through campaigns, content, and events. Content strategy and execution sit within your remit, and you will have the opportunity to set a new standard for how LEK deploys content to drive commercial outcomes.

This role requires commercial depth, including an understanding of how L.E.K.'s buyers think, how they make decisions, and what it takes to convert them from awareness to engagement to proposal to revenue. You will serve as strategic counsel to practice leaders and managing directors, helping them articulate the value proposition of the firm and their practices, sharpen market positioning and messaging, and go to market with confidence.

The GTM capability sits at the center of L.E.K.'s US revenue growth engine, and this role leads it.

• Own GTM strategy across sector, PE, and service line: set plans, sequence priorities, and ensure consistent activation across channels and buyer touchpoints
• Directly lead PE and service line GTM, developing integrated, multi-channel campaigns that fold thought leadership, events, and BD outreach into coherent commercial programs
• Architect full-funnel campaign strategies that move buyers from awareness through consideration to engagement, with clear handoffs to BD at each stage
• Integrate service line as the capability layer across all sector and PE GTM plans, ensuring SL strategies ladder to firm growth priorities
• Develop and refine service line value propositions, messaging frameworks, and go-to-market narratives; package these as tools that enable partners and BD teams to have more effective client conversations
• Counsel managing directors and practice leaders on GTM strategy, market positioning, and how to activate their practices commercially
• Partner with the PE, service line, and sector BD leads to ensure seamless GTM-to-BD handoff and pull-through
• Lead attribution strategy and design, ensuring robust ROI measurement across GTM investments
• Leverage AI tools to accelerate campaign development, targeting, activation, and performance reporting at scale
• Develop and maintain a deep understanding of L.E.K.'s buyer landscape: who they are, how they buy, what they prioritize, and how L.E.K. can reach them most effectively
• Lead voice of customer initiatives, including buyer interviews, client feedback loops, and market listening programs, to continuously inform GTM and content strategy
• Monitor the competitive landscape and use market intelligence to sharpen L.E.K.'s positioning and differentiation across sectors and service lines
• Translate buyer and market insight into actionable GTM strategy/planning and investment decisions, communicating findings and implications to the CGO and practice leaders

• Own content strategy for the US Growth function: set editorial strategy and direction, manage the content calendar, and ensure output is commercially purposeful…