Sales Strategy Senior Director

What You'll Do

• Define and drive the go‑to‑market strategy for Agentforce Workflow Automation, including market segmentation, buyer entry points, coverage model, and vertical prioritization with a focus on selling enterprise operational transformation rather than traditional software products.
• Partner with Sales, Product, and Marketing leadership to architect territory strategy, capacity models, and performance targets across the sales organization.
• Design overlay and specialist team frameworks—role structure, account assignment, and rules of engagement—to enable effective co‑sell execution alongside the broader Salesforce field.
• Identify strategic weaknesses and develop focused, actionable plans to address them, moving quickly and decisively within a high‑performing environment.
• Conduct rigorous market analysis, including TAM/SAM/SOM sizing, competitive positioning, whitespace, propensity‑to‑buy assessment, and ICP definition for enterprise operational and supply chain buyers in partnership with Product Marketing.
• Synthesize market signals, competitive intelligence, and cross‑functional customer insights into strategic recommendations that inform GTM pivots, product direction, and partnership strategy.
• Define the KPI framework and forecasting methodology that provide leadership with an accurate, real‑time view of business performance, partnering with Finance and Operations on cadence and accountability.
• Develop and deliver executive presentations for the CRO, division leadership, and Salesforce C‑suite, including Board readouts, Q  packages, and strategic planning materials.
• Serve as Chief of Staff to the CRO, acting as an executive proxy in cross‑functional forums and ensuring strategic priorities are translated into operational plans with clear ownership and accountability across matrixed teams.
• Collaborate with Finance, Product, Marketing, and Customer Success to align on revenue priorities, inform investment decisions, and drive the divisional operating rhythm.
• Advise the CRO on optimal organizational mechanics and strategic scaling opportunities as the division expands.

• 10+ years in sales strategy, GTM strategy, or go‑to‑market execution within enterprise SaaS or high‑growth technology.
• Deep expertise in enterprise business transformation—understanding what it takes for large organizations to change how they operate and how to build commercial strategies around that reality.
• Proven track record of architecting GTM strategies for new products or market motions, including coverage models and incentive frameworks that translate corporate strategy into field execution.
• Masterful strategic and quantitative thinker who can independently synthesize complex market and business data into crisp, actionable recommendations for senior leadership.
• Exceptional executive communication and storytelling skills, with extensive experience presenting directly to C‑suite and Board‑level audiences.
• Expertise navigating and influencing a highly matrixed organization without direct authority, establishing credibility with cross‑functional peers in Finance, Product, Marketing, and CS.
• Collaborative and low‑ego, with the executive presence, autonomy, and judgment to act decisively on behalf of senior leadership.
• Thrives in ambiguity and moves with conviction.
• Preferred:
  Experience operating as a high‑impact Principal, Advisor, or Individual Contributor advising VP+ executives in a tier‑one tech environment or elite management consultancy.
• Preferred:
  Background in supply chain, manufacturing, logistics, or adjacent operational technology.
• Preferred:
  Familiarity with Salesforce products including Agentforce, Sales Cloud, and Tableau.

When you join Salesforce, you’ll have limitless opportunities in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.

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