Membership Manager

The Membership Manager plays a vital role within HACIA, responsible for driving membership growth, engagement, and retention. The Membership Manager will work closely with the Director of Strategic Partnerships and Membership Engagement, Executive Director & other team members to develop & implement strategies for recruiting, retaining, & engaging members. This role requires a passion for our mission, strong interpersonal, communication, & data-driven decision-making skills.

The ideal candidate combines nonprofit experience with deep connections & a robust network within the construction and/or small business industry.

This position will require you to be able to complete the following essential duties, though this is not an exhaustive list & HACIA may amend this job description at any time & at its discretion:

• Develop & execute strategies to attract & recruit new members, including contractors, professional services firms, and organizations that service the construction industry such as banks.
• Analyze market trends & conduct research to identify potential target audiences & opportunities for growth within the construction ecosystem.
• In collab with the Business Development & Membership Manager, track member project interests, certification, and opportunities for continued business development.

• Cultivate & maintain strong relationships with current & prospective members to ensure their active participation & support.
• Plan & coordinate member-focused events, meetings, committees, & initiatives to enhance engagement & strengthen the sense of community within our membership.
• Connect members to subject matter experts for additional support including technical assistance, & business capacity opportunities.
• Lead, manage, and conduct in-depth analysis of HACIA’s annual membership survey to inform programming and service improvements.

• Develop a Member Journey Map:
  Outline member touchpoints from onboarding to renewal and improve member onboarding and lifecycle plan, including check-ins, annual surveys, renewal, and recognition.
• Identify Membership Gaps:
  Create a plan for membership re-engagement informed by gaps in the Member Journey Map.
• Develop & implement strategies to retain existing members & increase member retention rates.
• Manage the full membership lifecycle, including application review, renewals, and cancellation process, ensuring timely & personalized communication with members.
• Re-Engage Long-Term Members:
  Develop programming initiatives to reactive participation of legacy members.

• In collaboration with the marketing team, create & distribute marketing materials, promotional campaigns, and communications to promote membership and events.
• Support storytelling by collecting success stories, testimonials, and member impact highlights
• Collaborate with Membership Specialist to maintain the organization’s membership database & ensure accurate & up-to-date member records.
• Co-Lead Procurement-Readiness Training:
  Partner with Programs team & procurement experts, agencies & large firms to offer joint venture/mentor-protege prep workshops.
• Play key role in delivering business capacity development programming e.g. Minority-owned Business Enterprise (MBE) certification workshops.
• Collaborate across departments to align membership efforts & programs with our overall mission & goals.
• Represent the organization at community events, conferences, and networking opportunities to promote membership benefits.

• Assist with budget preparation and expense tracking for membership and events.
• Prepare activity and progress reports for submission as required by funding agencies.
• Track, analyze, and report on key performance metrics related to membership growth, engagement, and retention.
• Track and monitor membership technical assistance metrics, deliverables, and results.
• Use data-driven insights to make recommendations for continuous improvement.

Demonstrates persistence and overcomes…