Senior Product Manager, Monetization & Growth
Listed on 2026-07-26
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Business
Data Analyst, Business Systems & Technology Analysis, Business Analyst
Product Manager, Monetization & Growth
As the Product Manager, Monetization & Growth, you will own key product experiences that drive customer acquisition, conversion, monetization, expansion, and retention across Crunchbase's product-led growth motion. This role is responsible for the systems, experiences, and business levers that help customers discover value, choose plans, convert, expand usage, administer teams, and remain engaged over time. Core areas of ownership include pricing and packaging, self-serve growth experiences, enterprise administration capabilities, billing and subscription experiences, and adjacent monetization opportunities.
This role combines strong product judgment, analytical rigor, and experimentation. You will partner closely with Engineering, Design, Revenue, Finance, and GTM teams to identify growth opportunities, optimize conversion funnels, and build scalable monetization systems that improve both customer experience and business outcomes. Pricing & Packaging remains a foundational component of the role, but the broader focus is ownership of the product experiences and systems that drive sustainable growth and revenue.
You'll Do:
- Monetization Strategy & Product Ownership
- Own product experiences and systems that influence acquisition, conversion, monetization, expansion, and retention
- Develop and evolve monetization strategies across pricing, packaging, subscriptions, billing, and account growth experiences
- Identify opportunities to improve customer value realization while driving business growth
- Prioritize initiatives based on customer impact, revenue opportunity, and strategic alignment
- Pricing, Packaging & Subscription Management
- Lead the design, testing, and optimization of pricing and packaging models across products and customer segments
- Own product requirements and execution for pricing, packaging, billing, checkout, upgrade, downgrade, and cancellation experiences
- Partner with Engineering and Finance to ensure accurate implementation of monetization systems and policies
- Monitor pricing performance and recommend changes based on customer behavior, market dynamics, and business goals
- Self-Serve Growth & Conversion Optimization
- Own self-service growth opportunities across the customer journey, including acquisition, onboarding, activation, conversion, and expansion
- Identify and optimize friction points within key conversion funnels
- Partner with Marketing and Revenue teams to improve growth experiences across web, product, and lifecycle touchpoints
- Evaluate emerging opportunities such as AI search, answer engine optimization (AEO), and new customer acquisition channels
- Enterprise Administration & Expansion Experiences
- Own enterprise administration capabilities that support team management, user provisioning, permissions, billing administration, and account governance
- Partner with Revenue and Customer Success teams to identify opportunities that improve account expansion and team adoption
- Improve administrative experiences that support both self-service and sales-assisted customer motions
- Data, Experimentation & Insights
- Leverage analytics, experimentation, and AI-powered tools to understand customer behavior, usage patterns, conversion drivers, and pricing sensitivity
- Define success metrics and monitor business performance across monetization and growth initiatives
- Use data and customer research to identify opportunities and validate product decisions
- Utilize AI-enabled tools to accelerate research, analysis, experimentation, and product development workflows
- Cross-Functional Collaboration
- Partner closely with Engineering, Design, Revenue Operations, Marketing, Finance, Sales, and Customer Success to deliver growth and monetization initiatives
- Align stakeholders around priorities, success metrics, and business outcomes
- Communicate product strategy, tradeoffs, progress, and results to technical and non-technical audiences
- Performs other related duties as assigned.
The salary range is $162,435 - $191,100. We also offer equity in the form of stock options on top of that as the total compensation package.
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