Member Activation Manager, Cancer & Infusions

About Lantern

Lantern is a specialty‑care platform that connects people with the best care when they need it most. By curating a Network of Excellence made up of the nation’s top specialists for surgery, cancer care, infusions, and more, Lantern delivers excellent care with significant cost savings to employers and their work forces. Members are paired with a dedicated care team—including Care Advocates and nurses—for the entirety of their care journey, helping them recover, return to family and work, and access quality care nationwide.

Lantern is trusted by the nation’s largest employers to serve more than 6 million members across the country.

Lantern is transforming how members access specialty care. The member activation team is the critical first touchpoint: we make sure members know Lantern is in their corner from day one. This senior individual‑contributor role sits at the intersection of technology, data, and strategy – enabling our internal marketing team and client‑facing growth functions to reach the right members with the right message at the right time.

Location:

Hybrid 3x a week in office

• Lead proactive, multi‑channel outreach (phone, email, mail) to newly identified members diagnosed with cancer or referred for infusion therapy.
• Clearly articulate the value of Lantern’s navigation program and address barriers to enrollment.
• Achieve and exceed monthly activation targets across the assigned client book of business, tracking performance against KPIs including call rate, engagement rate, and conversion rate.
• Develop and refine member activation playbooks, outreach scripts, and engagement sequences tailored to oncology and infusion populations.
• Partner with outbound and clinical teams to ensure seamless warm handoffs for newly activated members entering nurse navigation or center‑of‑excellence referral workflows.
• Define and maintain data standards, segmentation frameworks, and audience management practices that enable personalized, compliant, and scalable member communications.
• Serve as the subject‑matter expert on member activation strategy for assigned client accounts, participating in escalated client‑facing calls alongside Account Management as needed.
• Collaborate with Analytics to interpret activation funnel data, surface insights, and recommend optimizations to outreach cadences and messaging.
• Partner with Product and Technology on continuous improvements to activation tooling, CRM workflows, and reporting dashboards.
• Contribute to the development of onboarding materials, training guides, and quality assurance frameworks for the Member Activation function.
• Collaborate with Product and Engineering teams on data integrations, member data flows, and platform connectivity that support marketing use cases.

• 5–8 years of experience in member engagement and activation, patient navigation, care coordination, health‑plan operations, or a related healthcare role.
• Proven track record of meeting or exceeding outreach and engagement performance targets in a metrics‑driven environment across multiple channels, including email, SMS, paid digital, direct mail, and digital.
• Exceptional verbal and written communication skills, with the ability to convey empathy and clarity in high‑stakes member conversations.
• Strong organizational and prioritization skills; comfortable managing a high‑volume, multi‑client workload with minimal supervision.
• Proficiency with CRM platforms (e.g., Salesforce, Hub Spot) and comfort navigating health‑plan data or eligibility systems.
• Hands‑on expertise with enterprise Mar Tech platforms—including marketing automation & CRM (e.g., Salesforce Marketing Cloud), as well as experience working with CDP platforms (e.g., Data
  360, Segment, Highspot).
• Experience with member or customer data management, including segmentation, audience building, and CDP or data warehouse platforms.
• Exceptional cross‑functional collaboration skills, with the ability to translate technical concepts for non‑technical stakeholders and align diverse teams around shared goals.
• Experience working within a health‑tech startup, digital health company, or…