Digital Commerce Strategic Planning & Analysis Manager

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

TFC Digital Commerce recently established its Strategic Planning & Analysis team, and this role will be instrumental in strengthening and scaling that function. As Manager, Digital Commerce Strategic Planning & Analysis, you will own the financial view of category and channel performance, from shadow P&L management through budgeting and long-range planning, and serve as a trusted advisor to senior leadership. You will set the standards, operating rhythm, and reporting and business review processes that keep leadership informed, establishing strong foundations as the team grows.

Reporting to the Vice President of Digital Strategic Planning & Analysis, you will operate with significant autonomy, influence decisions across the Digital Commerce team, and carry meaningful ownership of the outcomes.

This position will support our Commerce group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:

• Dallas, TX
• Chicago, IL
• Las Vegas, NV

• Co-own the Digital Commerce shadow P&L, with accountability for its accuracy, integrity and the monthly variance analysis.
• Set the methodology and standards for how Digital Commerce reconciles to actuals, budget inputs, and forecasts, in partnership with FP&A.
• Own the view into unit economics and contribution margin by category, and determine how cost drivers are measured and reported.

• Drive enhancements to the design, standards, and ongoing maintenance of category-level KPI reporting, scorecards, and plan/forecast views.
• Own rolling category forecasts end to end, accountable for forecast quality and for deciding which risks and opportunities to escape to leadership.
• Serve as the primary analytical advisor to Digital Merchandising, translating category performance into decisions and recommended actions.

• Support the annual budget process for Digital Commerce, by owning the bottoms-up category plans and strategies in partnership with FP&A and Digital Merchandising.
• Own category-level long-range plan (LRP) modeling and scenario analysis, and defend the assumptions to senior leadership.
• Translate strategic priorities into financial targets and set the framework others use to plan against them.

• Own the Digital Commerce performance narrative and recommended actions presented at the Weekly Business Review (W ).
• Own and deliver the content and analysis for the Monthly Operating Review (MOR).
• Partner with the VP to shape the Quarterly Business Review (Q ), leading the underlying analysis and story.

• Partner with Customer Insights to bring audience and demand data into performance views, and decide how it is incorporated into reporting.
• Serve as the business owner for Digital Commerce reporting in the Snowflake data migration, accountable for validating that rebuilt reporting is accurate and fit for purpose.
• Lead requirements definition with Data & Analytics and set priorities for closing gaps in category reporting.
• Establish the operating rhythm, standards, and playbooks for the Strategic Planning & Analysis…