Manager of Ancillary Revenue

life insurance, vision insurance, parental leave, paid time off, 401(k)

Aug 31, 2026

Job Overview:

• Job Title: Manager of Ancillary Revenue
• Employment Type: Full-Time
• Location: Chicago, IL

This position follows a hybrid work model, with in-office work expected Tuesday through Thursday.

The Impact You'll Make:

As the Manager of Ancillary Revenue
, you will elevate ancillary sales performance across all Great Wolf Lodge properties through data-driven insights, strategic pricing, and active cross-functional collaboration. This high-visibility corporate role serves as the analytical and strategic hub for ancillary revenue - working closely with corporate line-of-business leaders, lodge General Managers, and the broader Revenue and Commercial organization to determine what to sell, how to sell it, and when and where to maximize its impact on both guest spend and perceived value.

Key Responsibilities:

• Partners with business leaders to formulate, structure, and prioritize key initiatives to drive ancillary revenue performance across all properties.
• Develops and refines pricing strategies informed by guest data, demand signals, and room revenue trends across all lines of business, packages, and ancillary rate products; project-manages the implementation of pricing changes end-to-end.
• Conducts quarterly price elasticity analyses across ancillary products and packages to assess pricing power and identify revenue optimization opportunities.
• Performs quarterly pricing conformity audits, validating that published pricing is accurate and consistent across all systems, channels, and points of sale.
• Develops new packages and enhances existing offerings to drive on-site revenue (OSR), informed by guest research, segmentation data, and lodge and line-of-business feedback.
• Project-manages packaging updates - including price changes and component revisions - in partnership with Revenue Management, lines of business, Digital/Commercial, and Operations.
• Maintains weekly reporting cadences covering pace of revenue by outlet, average transaction value by outlet, and limited-time offer (LTO) performance.
• Conducts revenue mix analysis across ancillary categories to identify shifts in guest purchasing behavior and highlight emerging opportunities.
• Performs monthly product and offer performance reviews by revenue center, delivering actionable recommendations to lodge and corporate stakeholders.
• Executes top and bottom performer analysis by revenue center; collaborates with lodge operations and corporate support teams to understand root causes, replicate high-performing practices, and develop targeted improvement plans for underperformers.
• Provides analytical support at both macro level (property versus budget) and micro level (impact of pilots and promotional initiatives on performance).
• Liaises with the Analytics team to develop new and enhance existing tracking and measurement tools, ensuring key initiatives are progressing on schedule.
• Creates and distributes ad hoc performance reports for lodge and corporate stakeholders, translating complex data into clear, actionable insights.
• Collaborates with corporate lines of business to understand strategies and tailor recommendations that drive measurable performance.
• Monitors ancillary performance metrics at the lodge level and brand-wide, identifying systemic issues and surfacing findings to lodge leadership and Corporate Support with recommended corrective actions.
• Partners closely with lodge General Managers and property decision-makers to interpret performance results and develop strategies that optimize ancillary revenue.
• Maintains active communication with lodge teams through regular calls and ad hoc support to provide guidance, answer questions, and sustain field relationships.
• Surfaces and celebrates best practices and high performers in corporate communications and team calls, translating lodge-level wins into brand-wide learning.
• Partners with the Ancillary Sales Performance Manager and lodge Guest Services leadership on performance management strategies, escalations, and recognition programs.

Required

Qualifications & Skills:

• Minimum four-year degree in Economics, Finance, Statistics, Applied Mathematics, Business, Hospitality, or a related field.
• Minimum two years of experience in Pricing, Yield/Revenue Management, Predictive Analytics, or a closely related analytical discipline.
• Demonstrated knowledge of pricing science, including unconstrained demand modeling and linear regression.
• Proficiency with commercial technologies including Revenue Management systems, Property Management systems, third-party distribution platforms, Google Analytics, Business Intelligence tools, and Website Content Management systems.
• Advanced proficiency in Excel and PowerPoint; strong ability to communicate complex analytical findings clearly across a wide range of audiences.
• Working knowledge of general database structure and reporting logic.
• Strong analytical and quantitative skills, with experience interpreting performance trends,…