Senior Product Manager, RCM

Senior Product Manager, Revenue Cycle Management (RCM)

Well Now Urgent Care is one of the fastest-growing providers of urgent medical care in the United States, with more than 150 centers across Illinois, Indiana, Michigan, New York, and Pennsylvania. Well Now is supported by TAG (The Aspen Group), one of the largest retail healthcare business support organizations in the U.S., providing centralized infrastructure and services across its portfolio of brands including Aspen Dental, Clear Choice, Chapter Aesthetic Studio, and Lovet Pet Veterinary Services.

This senior-level role will join the Product & UX organization to lead and define the Revenue Cycle Management (RCM) product strategy for Well Now Urgent Care. Reporting into TAG's centralized product leadership, the Senior PM will serve as the RCM subject matter expert — accountable for driving measurable improvements in net collection rate, days in AR, and denial rates across Well Now's 150+ centers through scalable, technology-driven solutions.

This is a high-visibility role that requires deep RCM domain expertise, strong executive communication skills, and the ability to influence operational and clinical stakeholders to align on product investment priorities.

Responsibilities:

• Discovery-Oriented:
  You will proactively seek to understand the pain points of billing staff, coders, denial management specialists, and clinical operations leaders across Well Now's network. You'll dive deep into claims data, AR aging reports, denial trend analysis, and clearinghouse rejection patterns to uncover systemic root causes. You will own and drive the RCM product roadmap, identifying opportunities to transform manual, non-scalable billing processes into efficient, technology-driven solutions that reduce revenue leakage and accelerate reimbursement.
• Business-Minded:
  You will frame all product recommendations with a clear understanding of financial and operational business value. You'll build models demonstrating both qualitative and quantitative benefits — including ROI projections, denial rate impact, and net collection rate improvement — ensuring your product solutions align with Well Now's revenue goals. You will connect every product decision to measurable outcomes and present compelling business cases to finance and operations leadership.
• High-Impact Communications:
  You will be an advocate for the Well Now RCM product, translating complex billing and payer workflow problems into clear, actionable product requirements. Your communication skills will enable you to write compelling problem statements, business requirements, and user stories that drive clarity and alignment across billing operations, technology, compliance, and executive teams. You will regularly present product strategy and performance updates to senior and C-level stakeholders.
• Agile-Minded:
  With a strong user focus on billing staff and patients, you will work closely with UX and Engineering teams to create meaningful, low-friction product experiences for RCM workflows. You will collaborate iteratively with developers and business analysts, balancing technical feasibility with operational needs. You'll be skilled in defining product MVPs for RCM capabilities — such as automated eligibility verification and denial management workflows — and remain persistent in iterating toward the ultimate product vision.
• Cross-Functional Influential Leadership:
  You will have the presence and leadership skills to motivate and align teams across UX, IT, marketing, and operations — even without direct reporting authority. You will build deep credibility with RCM operations leads and executive stakeholders, using your influence to drive product adoption, prioritize investments, and keep cross-functional teams focused on the shared goal of revenue cycle excellence across Well Now's network.
• Stakeholder Management:
  You will navigate a diverse set of stakeholders — including Well Now center operators, RCM operations, finance leadership, payer relations, compliance, and TAG central teams — using strong interpersonal and negotiation skills to drive alignment. You'll manage competing priorities and differing…