Senior GTM Activation Manager

• The Go To Market (GTM) Planning and Activation Team is looking for a Senior Manager of GTM Change Activation. This is not a standard change management role; it is a highly specialized strategy and delivery position focused on driving massive behavioral, policy, and process transformations across the enterprise
• We need a visionary problem-solver and strategic operator who understands how to navigate complex organizational dynamics. This role will architect and execute strategic plans that ensure our GTM teams are fully prepared, aligned, and activated at the moment of launch. Sitting at the intersection of sales strategy, program delivery, and enterprise transformation, you will act as a primary driver for how we execute high-stakes shifts in our GTM motions
• Lead Strategic GTM Activation:
  Design and own the end-to-end delivery of complex, high-visibility GTM transformations. Translate ambiguous business objectives into clear, actionable activation strategies that drive immediate impact
• Drive Behavioral & Policy Transformation:
  Move beyond standard IT or system changes to lead large scale shifts in organizational behavior, sales processes, and policy execution. Ensure teams are culturally and operationally ready for strategic pivots
• Problem Solve with Agility:
  Act as an internal strategy consultant. Identify core business challenges, formulate a strong point of view, and creatively design holistic solutions that challenge the status quo
• Architect Change & Delivery Playbooks:
  Build comprehensive strategic plans that merge program management rigor with advanced change management methodologies. Ensure stakeholders are not just informed, but fully equipped and activated at launch
• Influence & Partner Cross-Functionally:
  Build deep relationships with sales leaders, GTM strategy teams, and enablement partners. Navigate complex stakeholder ecosystems to drive alignment, mitigate execution risks, and build momentum without relying on direct authority
• Measure Business Value:
  Define and track robust success metrics focused on adoption, behavioral shifts, and GTM performance, ensuring sustainable outcomes long after the initial launch

• Medical Care
• Life Insurance
• Retirement Savings
• Employee Assistance Programs
• With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

GTM & Sales Strategy Acumen:
Proven experience working closely with Go-To-Market functions, sales strategy, or revenue operations, with a deep understanding of how sales organizations operate and adapt

Degree or equivalent relevant experience required. Experience will be evaluated based on the Core Competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)Transformation Expertise: A strong track record of driving large scale, non-standard changes (e.g., policy, behavioral, operating model shifts)
Executive Communication:
Exceptional written and verbal communication skills, with the ability to influence senior leadership and present complex strategies simply and effectively9+ years of professional experience in corporate transformation, strategy and delivery, or complex organizational change management

Strategic Problem Solving:
Demonstrated ability to tackle ambiguity, synthesize complex inputs into a clear perspective, and pivot quickly when required

Advanced Change/Program Credentials:
Relevant certifications in Change Management (e.g., CCMP, PROSCI), Program Management (e.g., PMP), or an MBAA Creative Builder Mentality:
You aren’t afraid to try new approaches, build frameworks from scratch, and deliver solutions that are highly customized to the business problem

Strategy Consulting Background:
Previous experience at a management consulting firm, specifically focusing on enterprise transformation or GTM strategy