Category General Manager, Health, Beauty & Wellness; Chicago

Chicago (35 W. Wacker Dr.)

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.

About the Role

Health, Beauty & Wellness (HBW) is one of Groupon’s largest local categories. We are looking for a Category General Manager to own its strategy and performance across supply, customer demand, assortment and offer design, and category economics. The mandate is to determine where HBW can win, set an integrated growth agenda and turn that agenda into measurable business results.

The Category GM owns the integrated HBW plan, sets priorities for the cross-functional capacity committed to the category, and leads execution through influence and partnership with the committed commercial, marketing, product and analytics teams. The role sits within Marketplace S&O and carries no individual sales quota. You lead through capacity committed by each function at the start of every planning cycle, not through a standing team of direct reports.

You’ll combine a general manager’s ownership mindset with analytical depth and commercial judgment: get into the details of the data and the merchant and customer experience, make clear trade-offs, and align senior leaders around the actions that materially improve the category.

This role is open at Director or Senior Director level, depending on experience. Both levels own the integrated HBW strategy and business performance. Senior Director candidates should bring experience leading a larger or more complex category or commercial agenda, with greater independence in setting direction, making commercial trade-offs and leading execution across functions.

Key Responsibilities

Own the HBW category strategy and business plan. Set the growth agenda, define the priorities and make trade-offs across supply, demand, assortment, offer design and economics — sizing opportunities and distinguishing execution problems from market problems.

Shape where Groupon builds and improves supply. Translate customer demand, supply density and quality, and category context into the markets, services and merchant profiles that get commercial focus — and make sure those priorities show up in the HBW book of business.

Build the integrated demand plan. Set growth objectives and prioritize the category initiatives, merchants and deals supported through Marketing, Merchandising, campaigns, search and CRM.

Improve category economics. Set the category approach to pricing, take rate and promotions within agreed parameters, including when to trade margin for growth.

Own the offer and deal strategy. Define category playbooks, deal constructs, price architecture, value proposition, packaging and what the deal page needs to communicate.

Lead cross-functional execution. Align priorities, targets, resources and deliverables; establish a regular category operating cadence; resolve blockers; and ensure decisions turn into results.

Key Requirements

You have owned a category, marketplace, P&L or cross-functional growth agenda in category management, general management, Strategy & Operations, marketplace leadership, growth, product or a comparable operating role — and can point to measurable business results.

Analytical and commercial judgment. You get into the data, business models, and merchant and customer experience without losing the strategic view — you can size opportunities, challenge assumptions and understand category…