Audience Insights and Measurement Analyst

Compensation Range: $40 - 49 per hour

Location:
Chicago, Illinois

Job Type: Contract

Compensation Range: $40 - 49 per hour

We are seeking a talented Audience Growth Analytics professional to join our team and play a critical role in shaping the future of fandom for a leading entertainment brand. Our Audience Growth strategy redefines audience development as fandom curation - a structured approach to transforming passive viewers into engaged, loyal, and active brand advocates. As part of our 2026 Audience Growth initiative, you will help build an end-to-end fan ecosystem spanning acquisition, engagement, retention, and advocacy.

Powered by first-party data, lifecycle CRM, and franchise-specific audience initiatives, the program is being piloted across four flagship entertainment properties. In this contract role, you will serve as a key analytics and measurement partner, translating complex audience and fan data into actionable business insights. You will work across Ad Sales and Media Strategy & Planning, balancing near-term analytical needs with the development of scalable measurement frameworks that demonstrate how fan engagement influences total viewership.

This is an opportunity to help establish the analytics foundation for a next-generation audience growth strategy - connecting data, fandom, engagement, and viewing behavior to deliver measurable business impact.

Ad Sales Research & Insights (Primary Focus)

• Execute audience analyses, competitive positioning reports, and custom data pulls tailored to client and category briefs on tight sales timelines.
• Create standardized templates and reusable pull-sheets to eliminate redundant manual requests.
• Convert raw audience metrics into compelling, sales-ready narratives rather than static research dumps.
• Utilize advertising intelligence to develop functional tools, analytical frameworks, and pitch-enabling stories for the ad sales pipeline.

• Set the baseline viewership metrics supporting primary KPIs, including ratings, market share, total time spent, average minute audience (AMA), net new audience, viewer migration, and cross-platform duplication.
• Help track key advocacy metrics linking fan engagement to revenue: ad spend attribution from owned audiences and the correlation between fan tier depth and linear/digital consumption.
• Supply the viewership data layer for the unified Audience Development Tracker dashboard, scheduled for launch alongside the executive readout in Q3/Q4 2026.
• Quantify audience potential for pilot titles and feed objective data into the franchise prioritization model.
• Assist in linking syndicated measurement datasets with first-party audience profiles following the identity integration rollout in Q2 2026.
• Collaborate on measurement frameworks for experiential fan initiatives - defining data collection standards, control benchmarks, and success criteria.
• Support emerging agency partnerships by fulfilling additional strategic data requests as needed.

• 4+ years of experience in media research, audience analytics, or measurement at a network, studio, agency, or data vendor.
• Direct, hands-on proficiency with Nielsen NPower (required); experience with Video Amp is highly preferred (fluency in both is ideal).
• Deep understanding of traditional linear and streaming measurement metrics: ratings, share, time spent viewing, AMA, reach, and cross-platform duplication.
• Advanced proficiency in Excel and PowerPoint, with a focus on building clean, reusable reporting assets.
• Demonstrated history of delivering high-accuracy ad sales support under fast-paced deadline conditions.

Equal Opportunity

Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance…