Director, Brand Marketing

Company

Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.

We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

US Marketing —Marketing & Menu Strategy

The Marketing & Menu Strategy teamis responsible for defining and delivering growth for McDonald’s U.S. business by leading strategic planning across marketing levers as well asmenu innovation and product development across dayparts and categories.

This role sits at the center of strategy, innovation, and performance for the Breakfast business—one of the most important growth drivers in the U.S. portfolio. The Director will lead both marketing and menu strategy, connecting long-term vision with near-term execution to deliver sustainable growth.

The Role

The Director, US Breakfast Marketing & Menu Strategy is responsible for setting and delivering the strategic vision for the Breakfastdaypart. This includes leading 3-year and annual planning, driving business performance, and guiding innovation and commercialization efforts.

This leader will manage a team of three andpartnercross-functionally across Strategy & Insights, Culinary, Operations, Supply Chain, and Finance to ensure an integrated and executable plan. The role reports to the Sr. Director, Marketing & Menu Strategy.

What You’ll Own

Strategic Planning Leadership

3-Year Strategic Planning

• Partner with Strategy Planning and Calendar teams to define the long-term strategic roadmap for the Breakfast daypart.
• Establish a clear innovation cadence (core extensions, LTOs, and new platforms) required to drive sustained growth.
• Define where and how Breakfast should play to win across occasions, audiences, and menu platforms.

Annual Planning

• Lead development of the annual Breakfast plan, including both on- and off-calendar initiatives to deliver business targets.
• Own the Annual Business Review for Breakfast, including:
  • Consumer insights and problem definition (in partnership with Audience and Insights teams)
  • Identification of key “jobs to be done”
  • Alignment on priority initiatives across Marketing, Menu, Audience, and Insights
• Guide initiative development to support business cases and sizing efforts.
• Ensure seamless integration of plans across cross-functional partners.

Breakfast Daypart Business Leadership

• Own the performance of the Breakfast daypart, ensuring delivery against business targets and growth ambitions.
• Partner with Strategy and Insights on in-year performance narratives and drivers of results.
• Lead mitigation planning to address gaps and maximize opportunities.
• Define performance reporting frameworks (monthly, quarterly, annual) to enable strong decision-making and leadership alignment.

Menu Strategy

• Work on product proposition across positioning, pricing, and menu operations to ensure delivery within consumer expectations, on time…