Director Product Management

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

The Director Product Management will report to the VP of Digital Merchandising & Content and is responsible for leading the strategy, development, optimization, and lifecycle management of Freeman's nationwide portfolio of structures, furniture, fixtures, and flooring products, including all Modular Build Systems (MBS) and FLEX. The role drives product innovation by identifying market trends, customer needs, and emerging technologies to enhance existing products, develop new solutions, and improve profitability while reducing total cost of ownership.

Working cross-functionally with Supply Chain, Procurement, Sales, Marketing, Creative, Legal, Design, and Operations, this position develops product roadmaps, product positioning, merchandising and pricing strategies, business cases, and go-to-market plans. The role oversees the complete product lifecycle—from concept through retirement. Responsibilities also include building an innovative product mix to maximize revenue and profitability, identifying and managing partnerships that drive efficiency and standardization across the Freeman network, and creating enterprise-wide product training to support successful adoption and commercialization.

This position will support our Commerce Merchandising team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:

• Dallas, TX
• Chicago, IL
• Las Vegas, NV

• Create competitive, innovative product mix to increase both revenue and profitability for structures, furniture, fixtures and flooring categories
• Establish master product matrix by category to include customer segmentation, product requirements, features, certifications, pricing, sustainability and containerization specifications
• Charter ongoing market and consumer research. Responsible for staying ahead of new and emerging trends and providing recommendations for existing product enhancements and new innovation opportunities
• Create clearly defined merchandising and pricing strategies to include upsell and cross sell opportunities
• Responsible for the entire product lifecycle including phase out
• Plan and execute cross-functional team workshops, meetings and customer showcases
• Collaborate with procurement on domestic and global vendor partnership development and management
• Develop business case for all products in development in partnership with cross-functional leads
• Support product claims and protect intellectual property through collaboration with legal department
• Develop sales collateral to support all product launches partnering with marketing and creative
• Create and implement product training process across the enterprise - Growth, Design and Delivery Support all customer product presentations as required
• Perform other duties as assigned

• Bachelor’s degree preferred, High School Diploma or Equivalent with relevant work experience required
• 10-15+ years related product development experience or equivalent
• Product Development Management Association certification preferred
• Trade show, retail, or hospitality industry experience preferred
• Proficiency in Microsoft Office Suite
• Strong verbal and written communication skills and ability to communicate with all levels…