Sr. Associate Brand Manager – US Made

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as Made Good and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We're on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you'll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain - and yes, it will get rough.

But that's what makes the journey worthwhile.

So, lace up your boots and let's tackle the climb together.

You can learn more about us at

As the Senior Associate Brand Manager (Sr. ABM), you will play a critical role in driving the continued growth of our Made Good brand in the US. You will be responsible for collaborating with cross-functional teams to build and execute marketing programs that deliver against volume, revenue, and profit goals.

• Conduct analyses of brand health, business performance, innovation launches, and the competitive landscape to identify opportunities and provide recommendations.
• Lead SKU rationalization reviews and recommend portfolio optimization actions based on business performance.
• Collaborate with Sales to create consumer-centric sales strategies, identify profitable brand growth opportunities, and support innovation sell-in.
• Translate brand strategies into sales and customer-facing materials
• Manage, track and optimize Marketing budget to help scale business impact
• Collaborate with Brand Comms team to build out briefings for annual marketing channel plans, supporting both base business and innovation
• Collaborate with Brand Innovation Team, R&D, and Project Management to bring the right innovations to market
• Own launching US-specific innovations including channel-specific packs and flavors
• Be a culture champion and positive force in the organization

• BA in Marketing or related business field (MBA an asset)
• Minimum 3 years progressive experience in CPG brand management (2+ years as an ABM)
• Strong understanding of the US consumer (food experience a plus)
• Self-starter with a high level of initiative and flexibility

• Ability build & maintain strong working relationships
• Ability to influence peers, leaders, cross-functional and retail partners
• Strong analytical skills
• Proficiency with syndicated data (ex. IRI, Nielsen, SPINS), Microsoft Excel and PowerPoint with the willingness and ability to learn new digital solutions
• Understanding of product P&L and business management
• TEAM player, ability to ADAPT to changing situations in a fast-growing company
• Results-oriented, highly motivated, enthusiastic individual who takes OWNERSHIP for results
• Demonstrates HUMILITY throughout the company daily
• Aptitude to exhibit,
  RESPECT and protect Riverside’s Core Values in a changing environment
• PASSIONATE with a positive attitude with a desire to learn and collaborate

Business Analytics

Deliver recurring analysis of brand health, sales, distribution, velocity, household penetration, and profitability, with clear recommendations.

First 3 months

Budget Management

Maintain accurate marketing budget tracking, forecasting, and reconciliation while identifying spending risks and optimization opportunities.

First 3 months

Customer and Sales Support

Develop at least one consumer-led selling story or customer presentation that supports distribution, assortment, or…