Senior Analyst - BCG Vantage - Marketing

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

We are seeking a strong candidate with experience and passion for marketing to fill a Senior Analyst – BCG Vantage role within the Marketing, Sales, and Pricing Practice, focused on marketing strategy and transformation across B2B and B2C client contexts. As a Senior Analyst - BCG Vantage within the MSP Practice Area, you will partner with BCG project teams and contribute directly to BCG client work.

The position will work closely with BCG client teams to run diagnostics as well as to design, monitor, and optimize large marketing transformation programs. You will also help assess client capabilities based on both quantitative and qualitative observations, and work with BCG client teams to develop capabilities that drive client performance, including dashboarding and data visualization.

The Senior Analyst - BCG Vantage will leverage their analytics and marketing toolkit and his/her/their expertise to support project proposals (e.g. outside-in observations, competitive benchmarking, survey fielding, etc.) as well as client case work. You will also contribute to business development efforts and support the Marketing topic by creating and maintaining best-in-class intellectual property and knowledge that supports and advances the Marketing topic and sub-topics.

While contributing to client cases, workshops and proposals, occasional travel to serve clients onsite during staffing assignments is expected to understand client requirements, and design / develop solutions.

Successful candidates will possess strong marketing and analytical capabilities, strong collaborative and execution capabilities, excellent verbal and written communication skills both to expert and non-expert audiences, a practical and flexible mindset, and high attention to detail and work quality. You will join a growing team with a global presence.

YOU’RE GOOD AT

• Solving complex client problems through relevant analytical approaches and customized solutions
• Assessing client marketing capabilities and identifying opportunities to improve marketing effectiveness
• Analyzing marketing performance and translating data into actionable insights
• Working closely with clients to understand strategic objectives and develop marketing strategies, programs, and initiatives that improve customer outcomes and business performance
• Applying quantitative and qualitative approaches to solve complex marketing problems
• Interfacing with BCG case and client teams and reporting on results, in a credible and confident way
• Working collaboratively and effectively in a group dynamic often virtually, proficient in agile ways of working
• Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
• Ability to navigate complexity and ambiguity

• Bachelor’s Degree required;
  Advanced Degree…