Director, Analytics, Data Measurement Change Lead; Media Advertising

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”
- Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision:
To build a better today, for tomorrow.

Responsible for driving the adoption, operationalization and sustained usage of the One Mars Measurement & Learning framework across Mars segments, regions and markets. This role will be a critical driver of measurement transformation, helping turn strategy, tools and frameworks into practical ways of working that teams can understand, use and sustain within their assigned segments.

This role combines change management, measurement proficiency, collaborator engagement, and operating model rigor. The Measurement Change Lead will partner closely with Measurement Leads, Data Strategy, Reporting, Project Management, Mars collaborators and Publicis capability teams to build the materials, routines, governance, training and enablement needed to scale the framework from global intent into regional and market adoption. The role will monitor Measurement Readiness, surface adoption barriers and help ensure the framework becomes an embedded part of how teams plan, activate, report, optimize and learn.

Change Strategy & Adoption Planning:

• Lead the change strategy for adoption of the One Mars Measurement & Learning framework across assigned Mars segments, regions and markets.
• Translate framework priorities into practical change plans, adoption roadmaps, collaborator maps, achievement plans, communications and governance routines.
• Define the operating model required to sustain measurement adoption, including roles, responsibilities, decision rights, cadences, routes for critical issues, handoffs and feedback loops.
• Partner with Measurement Leads, Data Strategy,…