Social Media Manager

Job Description

Social Media Manager (5531-1)

• Title:
  
  Social Media Manager (5531-1)
• Location:
  
  Greater Chicago Metro Area (Remote/Hybrid)
• Schedule:
  
  Full-time hours (40 hours/week)
• Employment Type:
  
  Freelance
• Travel:
  Up to 10% (typically once per quarter or less)

The Social Media Manager will oversee the day-to-day execution of the organic social media footprint, from planning through publishing and performance tracking. You will concept, capture, and edit social-first content; manage calendars and workflows; and coordinate with internal partners and external creators. This is a collaborative, hands‑on role requiring strong creative instincts, comfort in front of the camera, and disciplined operational follow‑through.

• Develop and produce original, platform-native content for Instagram, Tik Tok, and Facebook, including short‑form video, imagery, and simple motion/graphic assets.
• Capture content using mobile devices, including pet care and filtration product demonstrations; appear on camera as needed for how‑tOS, tips, and product usage content.
• Edit and refine content using tools such as Adobe Creative Suite, Canva, Cap Cut, or comparable software.
• Write engaging, on‑brand copy for captions, overlays, and post descriptions aligned with brand voice and campaign objectives.
• Manage the end‑to‑end content workflow, from intake and asset requests through approvals, final delivery, and posting.
• Publish and schedule content across channels; manage day-to-day posting cadence to ensure consistency and timeliness.
• Support ongoing sourcing, organization, and deployment of UGC, employee‑generated content, and partner assets while maintaining quality and brand compliance.
• Identify and vet creators and influencers that align with brand and campaign priorities.
• Coordinate with external creators in partnership with the influencer team, including managing briefs, deliverable timelines, feedback, and quality assurance.
• Monitor social and cultural trends, emerging formats, and platform tools (including AI‑assisted production) and propose new content ideas and test concepts.

• Build and maintain cross‑channel social content calendars that integrate brand priorities, product launches, and campaign moments.
• Support the planning and execution of organic social campaigns from brief through final reporting.
• Partner closely with social strategy, analytics, and influencer teams to ensure content reflects strategic direction and KPIs.
• Monitor performance metrics and audience behavior; surface insights and recommend optimizations for content formats, cadence, timing, and engagement tactics.
• Stay informed on platform updates, policies, and algorithm changes and translate them into practical recommendations for the team.
• Assist in compiling regular reports, dashboards, and recaps summarizing performance, learnings, and test‑and‑learn opportunities.
• Manage community engagement in partnership with internal teams: respond to comments and DMs within guidelines, and escrow issues as needed.
• Ensure clear, proactive communication with internal stakeholders and senior leaders, providing rationale behind plans and summarizing results.

• Bachelor’s degree in marketing, communications, design, or a related discipline preferred.
• 2–3+ years of professional experience managing social media for brands, agencies, or publishers.
• Proven experience producing social‑first content (video, photo, and basic graphics) for Instagram, Tik Tok, and Facebook.
• Strong writing skills with the ability to adapt tone and style across brands and platforms.
• Hands‑on proficiency with creative and editing tools (e.g., Adobe Creative Suite, Canva, Cap Cut, or similar).
• Portfolio required, showcasing social content that illustrates creativity, storytelling, and platform‑native thinking.
• Experience using social media management and scheduling tools (experience with enterprise platforms such as Sprinklr is a plus).
• Comfortable appearing on camera, particularly for product demonstrations and instructional content.
• Access to a dog or comfort working around dogs is…