Freelance Pop Culture Events Producer & Promoter

The Role

As a Freelance Pop Culture Events Producer, you’ll conceptualize, curate, produce, and promote Sofar experiences inspired by the cultural moments, fandoms, and media obsessions shaping the world right now. From artist singalongs and film-themed performances to immersive events built around iconic franchises, viral trends, award shows, or major releases, you’ll create experiences that tap into the passions of highly‑engaged fan communities.

Our Pop Culture Producers are trend‑hungry and culturally fluent. You’re constantly tracking what people are streaming, quoting, celebrating, or sharing across music, film, TV, internet culture, viral moments, and nostalgia cycles. You instinctively know which moments will resonate and which fandoms will actually sell tickets. You’re creative enough to transform those cultural touchpoints into unique formats – live‑scored screenings, themed performance nights, community watch‑alongs, singalongs, or unexpected experiential twists – and strategic enough to reach the fanbases that will show up for them.

Like all Sofar Producers, you’re entrepreneurial and resourceful – whether you’re rolling out a concept tied to a global phenomenon, jumping on a viral trend, or bringing a local cultural moment to life.

This is an entrepreneurial, independent role designed for self‑starters who want meaningful ownership over how Sofar shows up in their local community. The role encompasses event planning and curation, marketing and promotion, and event execution
. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other producers around the world.

If that sounds up your alley, we can’t wait to meet you!

Please note that this is a freelance, commission‑based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self‑directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.

• Launch and grow Sofar’s pop culture programming in your city: producing, promoting, and selling tickets using creative, self‑directed local marketing tactics.
• Conceptualize and produce events inspired by global and national cultural touchpoints: iconic artists, film premieres, award shows, album drops, viral memes, nostalgia moments, fan trends, franchise anniversaries, and more.
• Tap into fandoms of all sizes (massive global communities or niche subcultures) and develop experiences that feel timely, exciting, and culturally relevant.
• Identify trending moments, upcoming releases, creator‑driven movements, or internet phenomena that can be turned into compelling ticketed experiences.
• Promote events strategically by reaching the right audiences – leveraging fan groups, online communities, content creators, niche social channels, and cultural micro‑communities.
• Build relationships with performers, venues, creative partners, fan communities, creators, and local organizations aligned with your event themes.
• Collaborate with other Producers in your city to align on event cadence, neighborhoods, and cross‑promotional opportunities.
• Work closely with the Global Communities team to uphold Sofar’s standards, share insights, and shape pop culture programming more broadly.
• Own the atmosphere and guest experience, ensuring every event feels immersive, on‑theme, and rooted in hospitality.
• Support financial performance by tracking profitability and contributing to the sustainable growth of the city’s pop culture vertical.
• Identify sponsorship or co‑promotion opportunities tied to event themes –whether connected to global releases, awards‑season moments, or internet‑driven hype cycles.
• Contribute to Sofar’s broader programming ecosystem through cross‑genre ideas, such as pop culture x music integrations, film‑inspired performances, and multi‑sensory experiences.

• You have 1‑3 years of experience in event production, pop culture or fandom‑driven programming, community building, experiential marketing, social media marketing, promotions, and/or partnerships.
• You’re…