Web Content Writer

The Web Content Copywriter is responsible for creating, editing, and maintaining website content for five university brands. This is a hands-on execution role focused on developing web copy, including FAQ sections, program pages, landing pages, and other website content. The ideal candidate is a strong writer and critical thinker who can simplify complex information, anticipate user questions, and create clear, engaging content that supports the customer journey.

• Write, edit, and maintain website content across five university brands, ensuring accuracy, consistency, and adherence to brand guidelines.
• Create and update FAQ content, program pages, landing pages, and other website content that addresses prospective student questions and supports enrollment goals.
• Translate complex information into clear, concise, user-friendly web copy.
• Adapt messaging and tone to align with each university’s brand while maintaining a consistent user experience.
• Ensure all content follows accessibility standards, editorial guidelines, and legal requirements.
• Use AI tools (such as Writer AI and Microsoft Copilot) to improve efficiency while maintaining originality and content quality.
• Collaborate with project managers, marketers, and stakeholders to gather information, review content, and meet publishing deadlines.
• Manage multiple content requests simultaneously while maintaining exceptional attention to detail.

• 3-5+ years of professional web content writing or web copyediting experience in an agency, marketing, or in-house environment.
• Experience writing and maintaining website content within a CMS.
• Strong writing, editing, and proofreading skills with exceptional attention to detail.
• Critical thinker who can anticipate user questions, organize information logically, and create content that improves the website experience.
• Ability to manage multiple priorities in a fast-paced production environment.
• Higher education experience is a plus.

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