Content Creator, Content Writer ​/ Copywriter

Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available online  and in retail at more than 2,100 Kroger grocery stores, Home Chef is committed to inspiring and enabling more people to cook simple, delicious meals, no matter how busy they are.

In 2023, Home Chef introduced a new brand, Tempo ! Tempo features a rotating selection of ready-to-heat meals delivered directly to your door. These meals are better-for-you versions of familiar favorites, designed to save you time and reduce stress while maintaining a healthy lifestyle. Our Tempo menu includes options that are protein-packed, fiber-rich, calorie and carb conscious, keto-friendly, and dietitian-approved.

Similar to our recipes, we recognize that variety is the spice of life, and therefore, our employees also bring their uniqueness and color to our fantastic team. We’re eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chef’s offerings.

As part of Home Chef’s Marketing team, this role plays a central role in the production of performance-based social media content across paid and organic channels. Working collaboratively within the video team, this position is the hands‑on creative engine for PMT content—taking creative direction from the Performance Content Lead and executing it end to end to produce video that drives measurable consumer engagement and supports Home Chef's performance marketing goals.

The ideal candidate brings advanced shoot‑and‑edit production skills and the ability to turn briefs and creative direction into high‑performing short‑form content. Expertise in on‑camera and UGC‑style production, a nuanced command of platform‑specific trends, and data‑informed storytelling instincts are essential for success in this fast‑paced, collaborative environment. Just as important, this is a versatile, do‑it‑all creative role: the ideal candidate also brings light copywriting skills—crafting punchy hooks, captions, VO scripts and on‑screen text in Home Chef’s voice—and basic design fluency to produce simple graphics, thumbnails, and work within templated assets that keep content polished and on‑brand.

Detailed Responsibilities

Video Creation:

• Drive development of performance-focused creative concepts from a deep understanding of what converts—applying independent judgment to develop hooks, formats, and narratives that resonate with Home Chef’s target consumer and meet paid media objectives
• Execute the full production process for performance social content in collaboration with the video team—including on‑camera shooting, UGC‑style and lifestyle formats, shot lists, storyboards, and editing, from concept through final delivery
• Utilize Adobe Premiere Pro + After Effects editing software to edit high‑quality videos that engage our target audience across various social media channels
• Optimize videos for different social media platforms by adhering to their specific formatting and duration requirements
• Write the words that carry the work—hooks, captions, on‑screen text, and short scripts—in Home Chef’s voice and each platform’s native style
• Create light supporting design—simple graphics, text overlays, thumbnails, and templated end cards—to keep content polished, consistent, and on‑brand
• Exercise independent creative judgment in evaluating content quality and effectiveness, incorporating team feedback to continuously raise the standard of video output

Cross functional collaboration

• Actively contribute to performance creative brainstorms by bringing original data‑informed insights—synthesizing platform research, competitive analysis, and audience behavior to contribute to new content directions for Home Chef’s paid and organic social channels
• Use performance campaign data, audience insights, and Home Chef business priorities to inform creative development and iteration decisions—bringing a results‑oriented perspective to team creative discussions

Asset + Footage Organization and Maintenance

• Systematically label and organize raw footage, edited versions, and final cuts in an intuitive file structure for easy retrieval
• Ensure all media assets follow…