Senior Art Director

Requisition : 72719

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant

pursuit of improving life  the only major U.S.

-based manufacturer of kitchen

and laundry appliances, the company is driving meaningful innovation to meet the evolving

needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid,

Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2025, the company reported

approximately $16 billion in annual net sales - close to 90% of which were in the Americas -

41,000 employees, and 35 manufacturing and technology research centers. Additional

information about the company can be found at  .

Whirlpool Corporation is seeking a Senior Art Director, Manager Brand Creative for WoW Studios—our in‑house, award‑winning creative agency and studio. We're a growing team of passionate, collaborative humans focused on best‑in‑class advertising, storytelling, and consumer experience across all of Whirlpool's brands, including Kitchen Aid, Whirlpool, Jenn Air, Maytag, and Amana. We're committed to elevating and increasing Whirlpool's output of campaigns, content, design, experiences, and digital innovation across every consumer touchpoint—in‑store, film, social, digital, experiential, and more.

In this role, you'll originate bold, unconventional ideas and own the creative vision for major brand moments—from concept through final execution—independently judging when the work is truly ready rather than relying on others to validate it. You'll shape not just individual campaigns but the broader design standards and creative direction our brands follow, weighing each decision against its impact on the business as a whole.

You care deeply about craft, but you're just as passionate about relevance and impact. You'll own the creative decisions on set in order to bring the ideas to life, balancing brand integrity against commercial goals without needing sign‑off at every step.

This role is onsite at our WoW Studios Chicago office or Riverview Campus in Benton Harbor.

WoW Studios is headquartered in the historic Reid Murdoch Building at the edge of Chicago's Riverwalk, with a presence at Whirlpool's Riverview Campus in Benton Harbor, MI.

A portfolio showcasing your art direction experience—sophisticated, concept‑driven work across multiple channels (print, film, digital, social, brand activations and/or experiential)—is required to be considered for this position, so please include a link to your portfolio on your resume or as an attachment to your application.

• Work hand‑in‑hand with copywriters and Brand Creative Leads to shape fresh, original creative solutions to complex briefs where visual and verbal thinking move as one—turning cultural trends and real‑time moments into brand‑relevant creative.

• Lead visual direction on conceptual campaigns from concept through execution—moving fluidly between high‑level direction and hands‑on execution as the work requires—across print, digital, social, experiential, in‑store, and film, crafting visually sophisticated designs and layouts that reflect each brand's voice, values, and identity, and holding every deliverable to the highest standard of craft.

• Create digital and social content grounded in social‑first thinking and an understanding of how ideas travel across platforms.

• Direct photo and video shoots—from casting and mood boards through storyboards and briefs—partnering with directors, photographers, and production teams to bring creative storytelling to life, balancing brand and entertainment needs against conversion‑driven deliverables.

• Apply strategic understanding of business goals, brand foundations, and…