Customer Marketing Manager

About the Role

Talkdesk is looking for a Marketing Manager, Customer Experience & Advocacy to support and scale our post-sale customer journey and Advisory Board programs. This is a highly visible, customer-facing role on the Customer Marketing team, ideal for someone who is excited by building real relationships with customers, celebrating their success, capturing the voice of the customer and using data and experimentation to improve lifecycle engagement.

As Talkdesk continues to grow its enterprise footprint and Customer Experience Automation (CXA) strategy, the post-sale experience has become one of our most powerful levers for retention, expansion, and advocacy. In this role, you'll work closely with Customer Marketing leadership to help orchestrate how customers experience Talkdesk after the sale, ensuring communications are timely, relevant, personalized, and measurable.

This is an exceptional opportunity for a marketer who wants to deepen their skills in lifecycle marketing, customer advocacy, and analytics, while partnering directly with customers and cross-functional teams.

What You'll Do

Post-Sale Customer Journey & Lifecycle Support

* Support the mapping and evolution of the post-sale customer journey across onboarding, adoption, expansion, and renewal

* Help develop and refine customer-facing communications, including welcome flows, product updates, training touchpoints, advocacy invitations, and community content

* Partner with cross-functional teams (Customer Success, Product, Support, Marketing Ops) to reduce noise, eliminate duplication, and close gaps in customer communications

Customer Communications & Data Foundations

* Assist in strengthening customer data foundations to ensure communications reach the right personas at the right time

* Help maintain accurate customer contact data in Salesforce, aligned with Gainsight and Talkdesk systems

* Support opt-in, preference, and segmentation strategies that improve relevance and reduce fatigue

Measurement, Optimization & Experimentation

* Monitor engagement metrics across post-sale communications (email, community, events, advocacy programs)

* Analyze performance trends and identify opportunities to improve targeting, timing, and messaging

* Design and execute A/B tests to continuously optimize subject lines, content, cadence, and calls to action

* Help establish reporting baselines and dashboards that track engagement, fatigue signals, and lifecycle impact

* Bring a hypothesis-driven mindset: test, learn, iterate, repeat

Customer Advocacy & Advisory Board Programs

* Support the Advisory Board program by helping create customer-facing content, capturing insights, and strengthening relationships with members

* Partner directly with customers to surface best practices, success stories, and proof points

* Help evolve customer advocacy programs (e.g., CAB, Titans, awards, webinars, community) to drive deeper engagement and participation

* Ensure customer voices are amplified internally and externally in thoughtful, authentic ways

What We're Looking For

We're looking for a marketer who is equally energized by people and performance - someone who loves building customer relationships but is also motivated by metrics and outcomes.

You'll thrive in this role if you:

* Have 3-5 years of experience in B2B, customer, or lifecycle marketing (or a related field)

* Are energized by working directly with customers and celebrating their success

* Create customer-facing content and programs that feel thoughtful, helpful, and human

* Are comfortable analyzing data to understand what's working, and what's not

* Get excited about metrics, dashboards, experimentation, and performance trends

* Actively test, optimize, and iterate to improve engagement

* Balance deep customer empathy with strong measurement rigor

* Are organized, proactive, and able to manage multiple initiatives with attention to detail

* Communicate clearly and confidently with both customers and internal stakeholders

* Thrive in fast-paced environments and navigate ambiguity with a problem-solving mindset

* Leverage AI thoughtfully to increase speed and impact

* A Bachelor's degree is preferred

Why This Role Is…