Email Marketing Manager

Responsibilities

• Work collaboratively and proactively with internal marketing teams including marketing managers, designers, copywriters, and project management to translate campaign ideas into effective email assets
• Design and build quality email campaigns, applying strong principles of email design, typography, and layout; the ability to independently execute well-designed email assets is preferred
• Translate email designs from Figma into responsive Marketo email templates, partnering with design to ensure usability, accessibility, and accurate execution across email clients
• Execute actionable marketing campaign elements including email sends, personalization, segmentation, and nurture program execution, with a clear focus on quality deliverables and results
• Nurture leads across all opportunity stages using automated campaigns and batch programs to advance prospects through the pipeline with targeted email tactics
• Implement testing methodologies (A/B) across email including subject lines, preheaders, content, images, frequency, send schedules, and segments to continually improve overall initiatives and meet goals
• Deliver analytics and results for email campaigns; analyze, optimize, and attribute campaign success of email efforts
• Partner with web and SEO to align email journeys with the on-site experience

• Bachelor’s Degree (BA/BS) in Marketing, Communications or another related field
• 2+ years of experience in email marketing and marketing automation (triggered and batch)
• Experience with a complex marketing automation platform (Marketo preferred or equivalent experience)
• Marketo Business Practitioner Certification is required for this role
• Experience deploying and managing multiple email campaigns on a daily across complex, multi-partitioned environments, with disciplined list management, segmentation, and governance to ensure accurate targeting and prevent cross-contamination
• Possess a strong understanding of functional design and typography to produce consistent, clean and compelling layouts, icons and graphics that achieve email objectives
• Demonstrated ability to successfully influence multiple stakeholders and participate on cross-functional teams through reporting results and presenting opportunities
• Strong attention to detail, excellent organizational skills and ability to manage multiple projects and responsibilities simultaneously

• deliverability fundamentals and email compliance best practices

• hybrid work arrangement
• paid parental leave
• medical, dental and vision insurance
• FSA
• HSA
• employer-paid short-term and optional long-term disability
• 401k with an employer match vested immediately
• a generous PTO plan that accrues with tenure