Manager, Influencer & Media Insights

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.

Salesforce’s Communications Planning & Insights team is looking for a strategic, deeply curious Manager who can answer a deceptively hard question: which voices can catalyze a network effect — and which ones can’t? The strategic north star for this role is earned influence: identifying the voices worth building proactive, sustained relationships with so they become authentic advocates.

This role is the team’s authority on influencer intelligence — identifying and prioritizing the creators, newsletter writers, and podcast hosts most likely to move the needle for Salesforce, and building the frameworks to evaluate whether they did. Critically, this is not a one-size-fits‑all measurement: an influencer tasked with building category credibility requires a fundamentally different success model than one amplifying a product story or catalyzing a news cycle.

This person owns that segmentation — by objective, audience, and purpose, and by earned vs. paid — and designs the analytical lens for each.

• Map and continuously update the universe of voices for Salesforce — prioritizing those who are emerging, underrated, or not yet on anyone else’s radar, with a particular focus on newsletters, podcasts, niche communities and social.
• Think beyond contracted relationships — the most valuable voices in this model are often the ones we haven’t paid yet. A core part of this role is identifying creators and media voices who are genuinely curious about Salesforce’s story and nurturing those relationships proactively.
• Develop and own Salesforce’s influencer segmentation model — defining tiers, scoring criteria, and selection frameworks segmented by objective, audience, and purpose — with distinct frameworks for earned vs. paid, recognizing that what success looks like is fundamentally different for each.

• Own end-to-end measurement for Salesforce’s influencer programs — from always-on partnerships to event-based activations.
• Build and maintain influencer performance frameworks that go beyond traditional metrics — capturing whether influence spread, to whom, and whether it moved the needle on the objective it was designed for.
• Establish, maintain and contextualize benchmarks for influencer performance — developing internal baselines from historical data while staying current on industry standards.
• Earned influence carries a greater weight in this model: a creator who posts about Salesforce without a contract is a signal — about the relationship, the product, and the narrative.

• Use AI tools to expand the surface area of what you can see while owning the judgment layer: deciding which signals matter, which voices are worth attention, and what the data is telling you.
• Partner with the Narrative Intelligence function on the tooling and pipeline infrastructure; your job is to be a sophisticated user of those systems — pushing them to answer better questions.

• Serve as the measurement thought partner for influencer and social program owners across Comms and Marketing — including knowing when a relationship is primarily transactional/paid and should be routed to the appropriate partnership team, vs. when it’s an earned relationship.
• Build strong working relationships with Marketing counterparts — including events, brand, and social — to align on measurement methodologies, share data, and present a unified view of influencer impact across the company.
• Thrive in ambiguity and build structure where none exists.

• 6 years working at the intersection of influence, narrative, and measurement with demonstrated experience identifying voices that drive…