Director , Video Production; Hybrid

Director I, Video Production (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Director I, Video Production (Hybrid) on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

This role is responsible for the planning, and execution of patient-focused video content aligned with advancing organizational mission. This role oversees the end-to-end video production from concept through delivery, including creative development, scripting, budgeting, scheduling, and distribution across multiple digital distribution channels. This role collaborates with internal stakeholders and external vendors to translate healthcare information into compelling visual content, while leveraging performance metrics, platform insights, and industry trends to optimize reach.

• Lead the planning and execution of patient-focused video content that engages and inspires consumer audiences while advancing the organization's mission and brand.
• Contributes to the overall video and production strategy.
• Manage large-scale video productions from concept through final delivery, coordinating shoots across multiple geographic locations while ensuring consistent quality, messaging, and production standards.
• Direct all aspects of patient focused video production, including creative development, scripting, budgeting, scheduling, talent coordination, production, post-production, and content distribution.
• Oversee the development and production of compelling video content across multiple distribution channels, including You Tube, social media platforms, websites, streaming services, and other digital media outlets.
• Develop content strategies tailored to platform-specific audience behaviors, leveraging deep knowledge of You Tube, Instagram, Facebook, Tik Tok, Linked In, and emerging digital channels.
• Partner with physicians, subject matter experts, marketing teams, and organizational leadership to translate complex healthcare information into engaging, accessible, and patient-centered storytelling.

• Build and maintain relationships with external production companies, freelance talent, agencies, and vendors; negotiate contracts and oversee partner performance to ensure projects are delivered on time and within budget.
• Analyze content performance metrics and audience engagement data to optimize creative approaches, improve reach, and maximize impact across distribution platforms.
• Establish and enforce production workflows, quality standards, and brand guidelines to ensure consistency across all video content. Stay current on industry trends, audience preferences, video technologies, platform algorithms, and emerging content formats to drive innovation and continuous improvement.

• Lead, mentor, and provide management oversight for staff.
• Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment.
• Responsible for developing staff knowledge and skills to support career development.

May include other responsibilities as assigned