Manager, Digital Commerce & Merchandising

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone.

TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses:
Aspen Dental, Clear Choice Dental Implant Centers, Well Now Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

The Manager, Digital Commerce & Merchandising will support the strategy and lead the execution of digital commerce experiences for an assigned business category within Aspen Dental. This role will help drive how patients discover, understand, evaluate, and take action across , with responsibility for supporting appointment conversion, lead capture, patient engagement, and category growth.

This role will help translate patient needs and commercial priorities into digital merchandising execution that makes complex healthcare decisions easier to understand, trust, and act on. Responsibilities span content, onsite merchandising, journey pathing, pricing and affordability, social proof, personalization, experimentation, and conversion optimization.

Recognizing that the patient journey extends beyond the website, this role will partner across Marketing, CRM, Scheduling, Product, Technology, Call Center, Clinical, and Office Operations to help identify friction, improve handoffs, and support a simpler, more connected experience from discovery to care.

This is a hands-on execution role requiring strong commercial instincts, patient empathy, analytical thinking, cross-functional collaboration, and the ability to move fluidly between planning and execution.

• Support digital commerce strategy and manage day-to-day performance for assigned business categories across , contributing to appointment conversion, lead capture, patient engagement, and category growth.
• Execute digital merchandising initiatives, translating services, products, pricing, affordability, clinical proof, patient stories, and other reasons to believe into simple experiences that build trust, confidence, and action.
• Develop a deep understanding of the patient through search behavior, research, analytics, and direct feedback; identify friction and unmet needs and translate insights into patient-first digital experiences.
• Support conversion and lead-capture initiatives, helping create intuitive paths to appointment booking for high-intent patients and effective capture and nurture experiences for patients who need more time or information.
• Manage optimization across content, landing pages, merchandising, personalization, journey pathing, pricing, social proof, and other conversion experiences through structured test-and-learn programs.
• Support category performance measurement, tracking KPIs, identifying opportunities, and connecting digital experience improvements to measurable business results.
• Coordinate the connected digital journey across paid media, organic and AI Search, website, scheduling, CRM, and other digital touchpoints, preserving patient intent as patients move toward care.
• Support the broader patient journey by partnering with Product, Technology, call center, Clinical, and Office Operations to identify friction, improve handoffs, and advocate for simpler patient experiences.
• Build alignment across cross-functional stakeholders and clearly communicate priorities, performance, and recommendations to leadership; may mentor junior team members.
• Partner with Product, UX, Analytics, CRM, and Technology to…