Founding Growth Lead — Build Kind of App

Dapper Labs
· Remote (ET–PT overlap)
· Full-time · $140,000–$180,000 USD base + equity

The financial system is becoming programmable. Stable coins, tokenized treasuries, private credit, and other real-world assets are increasingly issued and used on open networks. Institutions and governments are moving first. The question is whether ordinary people get access to the upside, or simply become customers of the companies that do.

We’re building a consumer gateway that turns opportunities once reserved for insiders into products regular people can actually use. Its first product puts dollars to work at a target ~10% APY through on-chain lending markets, without requiring a Bloomberg terminal, a seven-figure minimum, an accredited-investor checkbox, or fluency in a new language. It’s in invite-only beta. The mechanism works. The rate is real.

What doesn’t exist yet is the growth engine that takes the app from its first 1,000 users toward 1 million. That’s this seat.

The next phase is a credit card that makes the account useful in daily life — earn, spend, and own in one place. That launch is an inflection point, and this role owns the go-to-market for it: the acquisition strategy, the brand, the creator partnerships, the lifecycle program, and the funnel from first impression to funded cardholder.

Dapper Labs built Crypto Kitties, NBA Top Shot, and Disney Pinnacle. We have come back to our venture-studio roots as a lean, AI-native team that starts new consumer products. This is our new consumer-finance bet: a gateway that makes the upside of open finance available to ordinary people, not just insiders. Tokenization makes financial products programmable, divisible, and reachable in ways they were not before.

The barrier between the person with $500 and the person with $5 million was never the math; it was the access. The access is what’s collapsing. Our job is to turn that change into products people can understand, trust, and use. No customer adopts a macro thesis, though: the product still has to win on a concrete advantage they can see now — a better rate, a useful card, clarity they can verify, or a combination of all three.

Your job is to make this the consumer-finance app digital natives actually use — not because they care about blockchain, but because it gives them a concrete, better financial life today and a broader set of opportunities tomorrow. That happens through a growth engine you design, build, and run: paid social, creator partnerships, content, referral loops, lifecycle email, and the channel mix that actually converts for a new financial product.

The card launches into a warm audience you built, not a vacuum.

The number it lives on is simple: weekly funded accounts — new people who actually put money in. Not impressions, not clicks, not waitlist signups. People who showed up and funded.

• Build the growth engine from scratch — the full funnel from visitor to expression of interest to signup to deposit to card activation. You instrument every stage, write the experiment briefs, and compound what works into a playbook the team can run.

• Lead card-launch GTM — own the acquisition strategy from pilot through general availability: who to target, what channels to use, which creator partnerships matter, and what launch sequence earns trust and activation. You own consumer pull; the technical, product, and compliance partners make the product ready to receive it.

• Build the brand — turn this first-product beta into the consumer gateway for open finance. Connect the larger mission to an immediate, provable reason to act; a customer should first see the rate, account, or card advantage, then understand the system that makes it possible. You define the…