Premise Event Specialist

PLANNING

Market Trends and Insights:
Keep your finger on the pulse of music industry and cultural trends in the Midwest with promoters, festivals, and events, sharing valuable insights with regional and national leadership to guide consumer analysis and inform business strategies. Monitor competitive activity and emerging opportunities.

Market Mapping and Forecasting:
Identify, track and forecast all music festivals and third
-party events across the Midwestern region of the US, with a focus on key markets and growth trends.

Partnerships:
Align and negotiate festivals and event partnerships, leveraging regional target lists to drive strategic brand presence and growth.

On Site Execution:
Ensure Red Bull's on-site plan supports national business priorities and meets brand guidelines.

Business Planning:
Support the collaborative business planning process with regional teams.

Festival Segment & Marketing Framework:
Support the Festival & Event team and cross functional departments to develop and execute festival strategies across 10+ festival and 30+ third party event annually, ensuring consistency with Red Bull's marketing framework and business objectives.

Contract Rights & Management:
Support sponsorship agreements, rights management, deliverable tracking, and partnership fulfillment process. Ensure all contracted assets are accurately documented, executed, and reported.

Strategy implementation:
Support implementation of approved event strategies through coordination of product guidelines, operational procedures, staffing plans, and execution standards.

Internal Processes:
Coordinate logistics orders, ticketing, hospitality needs, on-site staff, and event credential approvals.

Partnership Alignment:
Support relationships with festival organizers, concessionaires, venue operators, and sponsorship teams to ensure contractual obligations and Red Bull execution standards are delivered as negotiated.

Vendor & Agency Management:
External Production Teams- who deliver, set-up, and strike all event infrastructure and activation items. Coordinate with approved external production agencies, fabrication partners, creative vendors, printers, and logistics suppliers responsible for delivering event infrastructure, activation, and branded assets.

Venue Management:
Support the management of live event and venue partnerships through effective relationship management, executional excellence, product coordination, and performance reporting.

Event Reporting:
Support with event recaps, performance reporting, photo documentation, partnership evaluations, and post-event analysis. Track KPI's including sales performance, consumer engagement, and contractual deliverables.

Cross Departmental

Collaboration:

Drive regional collaboration to ensure the festival marketing framework is strategically deployed across key festivals and events in the Midwestern U.S., maximizing alignment, execution quality, and overall impact.

Administrative & Meeting Coordination:
Maintain action items lists, budget tracking documents, credential databases, ticket allocation, meeting notes, project documentation to ensure alignment across stakeholders and timely completion of deliverables.

Organization:
Maintain clean spreadsheets and documents tracking budget changes, deliverables and on-site details.

Festival & Event Specialists across RBNA on large projects and on-site activations as needed.

Festival & Event Operations Manager on new tool development, creation, and implementation.

Organization holistically by sharing best practices to maximize brand presence and consumer pull in accordance with US festival / On Premise event strategy.

Manage project budgets, implementing strategic budget frameworks that drive…