Sr Manager, Marketing Finance

Senior Manager, Marketing Finance

Come build the Potbelly Nation with us! Our legendary hot and toasty sandwiches, irresistible shakes and cookies satisfy Potbelly fans every day.

Potbelly started as a small antique store that turned into a lines-out-the-door neighborhood sandwich shop. Today, there are more than 460 Potbelly Sandwich Shops across the U.S. Our leaders build and inspire teams to bring our customers a unique Potbelly experience.

Salary: $135,000 - $145,000 base salary + annual bonus potential. 100% remote in the United States, but not from Alaska, California, or Hawaii; you must be able to work from a state not listed above at the time of hire and for the duration of employment.

• Competitive pay with performance-based annual raises
• Medical, Dental & Vision Insurance
• Domestic Partnership Benefits
• Paid Parental Leave
• FSA and HSA with Employer Contribution
• Commuter Benefit Program
• Retirement Savings (401(k) with company match)
• Employee Assistance Program
• Paid Time Off
• Discount Program
• Flexible Work Schedule
• Career growth opportunities
• Medical, Dental, Vision and Flexible Spending Account
• 401(k) – We want to help secure your financial future
• Time Off – We all need some time to relax, right?
• Potbelly Meal Discounts – Hungry? We’ll feed you.
• Work Life Balance – You have a life outside of work, we want you to enjoy it.

• Minimum of 7 years of progressive career growth, ideally in a multi-unit, retail, or food business; high growth company and multi-channel experience a big plus (with focus on supporting marketing and/or e-commerce).
• Bachelor’s degree in Finance.
• Demonstrated leadership, team-building and coaching skills, experience building teams and supporting cross-functional partners.
• Proven experience in budgeting/forecasting and various types of financial analysis.
• Advanced Excel skill level and experience with ad-hoc financial analysis and reporting tools such as Power BI, Planful, or other similar financial systems. R and/or Python experience a plus.
• Sense of urgency and focus on results.
• High energy level and intellectual curiosity, with a strong desire to learn.
• Excellent problem solving, project management, and analytical skills.
• Experience using complex statistical analysis and modeling to draw insights from large data sets is a big plus.
• Excellent communication, collaboration and influencing skills.

• Serve as the primary Finance partner to Marketing and Digital leadership, helping shape growth strategy and investment decisions.
• Build and refine frameworks to evaluate marketing effectiveness, including ROI, payback, and incrementality.
• Translate marketing and customer data into actionable insights that improve performance across channels.
• Lead financial evaluation of campaigns, promotions, and tests to inform go/no-go decisions.
• Drive pricing and promotional strategy through modeling of elasticity, mix, and competitive positioning.
• Partner on test-and-learn agenda, ensuring rigorous prioritization and measurement of results.
• Contribute to developing the annual Marketing budget and monthly forecasts.
• Work closely with Marketing leadership to build long-term strategic plans and business cases to support presentations to senior leadership and the Board of Directors.
• Direct and support various initiatives to improve and enhance financial processes, data visualization, reporting, etc. through Power BI, Planful and Excel.
• Recruit, coach, and retain top talent in the Finance department.
• Perform ad hoc analysis and project work as needed.
• Report to VP of Finance.
• Build/maintain relationships with cross-functional teams and influence decisions at multiple levels.
• Collaborative and independent ownership of high-impact work.

• This role will directly influence how Potbelly invests in growth – making it a critical driver of both short-term performance and long-term strategy.

Final date to receive applications:
We accept applications for this position until 7/31/2026. We encourage all individuals to submit their applications.

Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We…