Finance Director, FP&A - Subscriptions​/CPG

Finance Director, FP&A - Subscriptions/CPG

Our client is a high-growth consumer packaged goods company on a mission to help consumers feel healthier and live better. With a rapidly expanding customer base and a growing omnichannel presence, the company is entering an exciting stage of scale and is looking for a finance leader who can help shape the next phase of growth.

High-growth, mission-driven brand:
Join a company helping consumers feel healthier while building a category-defining consumer brand.

Real impact on the business:
This is a highly visible role where your analysis and recommendations will directly influence growth, profitability, customer acquisition, and strategic decision-making.

We are seeking a Director of FP&A to build and lead the company's financial planning, forecasting, reporting, and business analytics function. This person will serve as a strategic partner to the executive team and cross-functional leaders, providing the financial insights needed to make smarter decisions around growth, profitability, customer acquisition, product expansion, and channel strategy.

The ideal candidate has deep experience in high-growth CPG and omnichannel businesses, with a strong understanding of DTC, subscriptions, retail/wholesale, customer acquisition economics, CAC/LTV, retention, and contribution margin.

This is an opportunity for someone who enjoys operating in a fast-paced environment, building processes from the ground up, and turning complex data into clear recommendations.

• Lead the company's annual budgeting, long-range planning, forecasting, and monthly financial planning processes.
• Build and maintain sophisticated financial models across DTC, subscription, retail, wholesale, and other omnichannel revenue streams.
• Develop and monitor key growth and profitability metrics, including CAC, LTV, retention, churn, conversion, AOV, contribution margin, payback periods, and customer cohorts.
• Partner closely with Marketing and Growth teams to evaluate customer acquisition spend, channel efficiency, marketing ROI, and overall unit economics.
• Analyze subscription performance, including subscriber growth, retention, churn, reactivation, cohort behavior, and lifetime value.
• Partner with Sales and Commercial teams to evaluate retail expansion, wholesale opportunities, pricing, promotions, trade spend, and channel profitability.
• Develop scenario analyses and financial models to support new product launches, market expansion, pricing decisions, and strategic investments.
• Provide executive leadership with clear, actionable insights into business performance, risks, opportunities, and forward-looking trends.
• Establish meaningful KPIs and dashboards that give leadership a real-time view of the health and trajectory of the business.
• Partner with Accounting to ensure accurate monthly reporting, forecasting, and variance analysis.
• Lead monthly financial reviews and communicate results and key drivers to senior leadership.
• Build scalable FP&A processes, reporting infrastructure, and analytical capabilities as the company continues to grow.
• Support strategic initiatives, fundraising, M&A, and other corporate development activities as needed.
• Develop and mentor FP&A team members as the organization scales.

• 8+ years of progressive FP&A, corporate finance, or strategic finance experience, ideally within high-growth CPG, consumer, ecommerce, or subscription businesses.
• Strong experience managing omnichannel business models, including DTC/ecommerce, subscriptions, and retail/wholesale.
• Deep understanding of CAC, LTV, cohort analysis, retention, churn, contribution margin, and customer economics.
• Demonstrated ability to connect customer and commercial metrics to financial performance.
• Strong financial modeling and forecasting capabilities with exceptional Excel/Google Sheets skills; experience with modern BI/analytics tools is a plus.
• Experience partnering cross-functionally with Marketing, Sales, Ecommerce, Operations, and executive leadership.
• Highly analytical, but equally strong at communicating financial insights to non-finance stakeholders.
• Comfortable operating in a fast-paced,…