Healthcare Go-to-Market Manager

Overview Of Role

L.E.K. Consulting is seeking an experienced marketing manager to join the US Go-to-Market (GTM) team, focused on two sub-sectors within the Healthcare sector (Healthcare Services and Med Tech). This newly created role will partner closely with Healthcare Services and Med Tech leadership to define and activate GTM strategies that support the firm’s growth priorities.

The Healthcare GTM Manager will own the development and execution of Healthcare Services and Med Tech GTM strategies, translating firm and sector growth objectives into actionable plans, campaigns, and tools. The role requires strong cross-functional collaboration across Content Marketing, Digital Marketing, Business Development, and sector leadership, as well as fluency in digital marketing activation and data-driven decision making.

This role sits within L.E.K.’s US Growth function and reports to the US Healthcare GTM Associate Director. The Healthcare GTM Manager serves as a key connector between leadership, sales enablement, and cross-functional marketing teams to ensure cohesive, client-centric GTM execution.

• Lead US GTM planning, strategy and execution for Healthcare Services and Med Tech, aligned to firm and sector growth priorities
• Lead end-to-end campaign management (planning, strategy, launch, execution, optimization, and measurement)
• Partner with cross-functional teams to build and activate integrated GTM campaigns
• Create compelling value propositions, messaging, and tools that enable partners to engage clients and prospects effectively during campaign activation
• Collaborate with Content Marketing, Digital Marketing and Business Development to strategize and launch tactics that drive awareness, engagement, and lead generation across the marketing funnel
• Leverage voice-of-customer insights, competitive intelligence, and performance data to refine GTM strategies and tactics
• Translate campaign needs into clear requirements for Business Development to ensure strong down-funnel pull-through
• Drive internal adoption of GTM plans through playbooks, communications, and training
• Monitor GTM performance, identify risks and opportunities, and adjust strategies as needed; regularly update leadership

Summary

The Healthcare Sector GTM Manager will partner with the US Healthcare Associate Director and cross-functional marketing teams to build and activate impactful marketing campaigns, and share insights, best practices, and learnings across the Growth organization. In summary, the Healthcare Sector GTM Manager will:

• Own mid- to low-funnel GTM strategies and execution for the Healthcare Services and Med Tech sub-sectors
• Advise partners and practice leaders on growth and GTM strategy
• Lead marketing initiatives supporting Healthcare Services and Med Tech growth priorities
• Analyze GTM performance, surface insights, and recommend actions to improve outcomes
• Manage sub-sector GTM budget planning and stewardship, including annual planning
• Contribute to team capability building, employee engagement, and a culture of collaboration and innovation

• 10+ years of experience in professional services or B2B marketing and/or go-to-market
• Bachelor’s degree in marketing, business, or a related field
• Strong strategic and analytical skills, with a track record of delivering measurable growth impact
• Deep understanding of sales cycles, buyer behavior, and low-funnel GTM execution
• Proven ability to design and deliver high-performing GTM programs and campaigns
• Excellent communication, stakeholder management, and influencing skills
• Ability to manage multiple priorities, navigate ambiguity, and drive results through change
• Strong project management, collaboration, and data-driven decision-making capabilities
• Proficiency with Microsoft Office tools and CRM platforms (e.g., Salesforce)

• L.E.K. Consulting is an Equal Opportunity Employer
• L.E.K. Consulting has a hybrid work model in place for our U.S. offices
• In Illinois, Massachusetts and New York, the base salary is between $110,000 - $130,000 (USD); placement within this range will vary based on experience and skill level. L.E.K. also offers a performance bonus, profit sharing and other benefits
• Applicants for this position must be legally authorized to work in the United States on a permanent basis without the need for employer sponsorship. Unfortunately, we are unable to consider candidates requiring sponsorship for visas, including but not limited to TN, H1-B, F-1, STEM OPT/CPT, or any other work authorization

Location:

Boston, Chicago, New York