Senior Director, Marketing Science

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About Annalect

Annalect is the Data & Technology arm of Omnicom Media Group

About Annalect

Annalect is the Data & Technology arm of Omnicom Media Group

Annalect’s 4,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Team Overview

Marketing Science is focused primarily on Marketing Mix Modelling and Multi-touch attribution. Marketing Science teams manage data processing (primarily in SQL, R scripting, and Excel), data exploration and the statistical analysis of media data. Marketing Science team members handle client’s requests, work closely with internal cross-agency teams to support their needs, collect data from clients, clean and organize that data, and create statistical models, and build presentations highlighting key results, recommendations, and takeaways.

Position Overview

The Senior Director of Marketing Science is responsible for Annalect’s Marketing Science team. You will lead the insights and analytics practice for your designated client team. You will work closely with our agency partners to shape the strategic direction through data driven insights, audience/advanced analytics and performance driven measurement.

Key Responsibilities

• Partner with agency account leadership to provide input into and ensure continual use of approved methodologies, frameworks, and capabilities

• Provide global data and analytic leadership and drive consistency across all of the marketing sciences resources

• Guide and approve creation of output templates for behavioral audience insights, audience segmentation, and predictive modeling

• Align methodology for budget allocation and scenario planning

• Provide guidance on core measurement components, optimization and testing templates

• Review key optimization recommendations across markets/regions on the on-going basis

• Facilitate on-going communication between marketing science resources across markets and regions (knowledge sharing, consistency, innovation)
Required Skills And Qualifications

• 15+ years of overall relevant experience

• 5+ years of senior level experience at an integrated agency, marketing analytics or a consulting firm preferred

• 5+ years of people management experience

• Experience and deep knowledge of audience clustering/segmentation/profiling, audience predictive modeling, marketing mix modeling/econometric analysis, budget allocation/scenario planning, and market research techniques (e.g. custom survey research, advertising testing)

• Knowledge and experience with syndicated research sources/tools (e.g. Com Score, Nielsen, GfK MRI, Simmons, etc), marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics tools (e.g. Google Analytics, Adobe Analytics), data sources (web click-stream, TV STB, 3P compilers online and offline, location providers, purchase co-ops/loyalty cards/credit and debit cards)

• Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or business/marketing related fields

• Advanced degree (MBA/MS) is preferred
Perks of working at Annalect

• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance

• Generous PTO that includes vacation days, personal…