Paid Search, Senior Analyst

Scale Marketing is excited to grow our Media team—specifically our Paid Search practice. The Paid Search Senior Analyst plays a critical role at the center of our digital business, serving as a bridge between media buying and data analysis.

In this role, you’ll collaborate closely with Leadership, Client Services (and clients), Data Analytics, and Operations to plan, build, execute, and optimize paid search campaigns across a diverse portfolio of businesses. You’ll gain exposure to multiple areas of media, including media mix modeling, traditional media (TV, radio, print), social, and programmatic—while helping lead a fast-growing team.

• Monitor campaign budgets, pacing, and bid adjustments
• Pull, analyze, and interpret performance data to develop actionable insights
• Demonstrate mastery of core paid search metrics (CPC, CPA, CTR, SOV, weighted averages, etc.)

• Build and/or QA paid search campaigns
• Conduct keyword research and competitive analysis
• Structure keywords into ad groups and develop relevant ad copy and extensions
• Present keyword and copy recommendations and apply client feedback
• Actively participate in internal and client meetings, confidently speaking to your area of ownership
• Build strong working relationships with client teams and partner agencies
• Collaborate closely with Managers and Associate Directors on optimizations
• Participate in client status and reporting calls, including presenting performance insights

• Monitor campaign performance and competitive landscapes
• Proactively recommend and implement optimizations based on performance trends
• Develop and execute testing and learning agendas

• Maintain accurate monthly billing processes, including invoice tracking and actualizations

• 1+ years of hands-on paid search experience
• Agency or client-side experience preferred
• Expertise in Google Ads and Bing (Shopping experience and certifications strongly preferred)
• Amazon Ads experience is a plus
• Experience with tags, pixels, and Google Tag Manager
• Strong presentation skills and comfort in a client-facing role
• Advanced analytical and mathematical skills
• Ability to work with large datasets in Excel and BI tools
• Startup mindset with strong attention to detail
• Proactive problem-solver with excellent communication skills
• Ability to work independently and collaboratively
• Alignment with Scale Marketing’s core values
• Drive, enthusiasm, and a desire to grow as the company scales