Marketing Manager, Paid Search

The Marketing Manager, Paid Search is a conversion rock star, leading CB2’s paid search and shopping activities in a dynamic, fast-paced environment. This Manager is responsible for driving performance, leveraging analytics, strategy, and cross-functional collaboration to deliver sales, traffic, and customer growth supporting broader business goals. The Manager is comfortable in both a hands-on environment, as well as directing agency and vendor partners.

• Manage the paid search program across major platforms (Google, Microsoft/Bing), considering the full multichannel customer experience
• Lead, develop, and execute the paid search strategy, goal-setting, category prioritization, structure, testing, and optimization
• Own channel budgets, pacing, reporting, and performance analysis
• Oversee key vendor and agency relationships to ensure strong execution and accountability
• Drive continuous performance improvement through testing, automation, and adoption of advanced and next-generation, AI-enabled search and analytics tools
• Serve as the internal subject-matter expert on paid search, educating partners on opportunities, challenges, and best practices
• Present complex search data in a clear, understandable way for cross-functional teams
• Partner cross-functionally with paid social, display, SEO, eCommerce, Analytics and Mar Tech to manage strategy across audiences, promotions, geos and site experience
• Manage and optimize product feeds across major publishers to support Shopping and automated campaign performance
• Conduct deep-dive analyses and develop internal reporting that surfaces insights and drives efficiency and identifies opportunities
• Improve account management processes, including ad creation, keyword development, landing page selection, and ad copy testing
• Partner on projects that increase the department’s technical capabilities, improve data structures and data integrity and promote new strategic efforts
• Collaborate with eCommerce on testing and personalization opportunities to improve performance from paid search traffic
• Maintain strong relationships with internal stakeholders and external partners
• This role is primarily focused on paid search, with the opportunity to expand impact across additional paid media platforms over time based on performance, business needs, and interest

• Ability to serve as Paid Search expert, including Google and Microsoft, with hands-on experience in Shopping, Performance Max and automated bidding
• DV360 programmatic experience to support integrated media efforts a plus.
• Excellent project management and prioritization skills in fast-moving retail environment
• Strong analytical skills with a proven record of translating data into actionable insights

• 5 years experience in Paid Search and/or Digital Marketing, preferably in a DTC retail environment
• Bachelor’s degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience
• Experience managing AI-enabled paid search programs at scale
• Advanced proficiency in Excel required
• Experience managing vendors or 3rd parties in ensuring deadlines, plan accuracy, and budget/goals are met
• Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), Access or related knowledge in their underlying processes preferred
• Strong reading, written and verbal language skills