Vice President, Marketing

Location:

Anywhere within the U.S. (Chicago preferred)

Recognized by Gartner in their Modern 4PL Market Guide, Redwood Logistics is at the forefront of industry innovation. Our cutting-edge supply chain technology pairs with the expertise of our brilliant minds to empower logistics execution across North America and Mexico.

Leveraging a comprehensive range of services, data-centric network solutions, and a seamlessly integrated platform, we have established our prominence as a key player in the mid-market segment within the freight tech industry.

Whether you’re just starting your career or are an established professional looking for your next opportunity, Redwood inspires innovation across teams to provide transformative solutions for our customers.

Asa Vice President, Marketing at Redwood Logistics, you’ll help lead Redwood into its next phase of growth – strengthening our market position, sharpening how we tell our story, and building a modern, measurable marketing engine that consistently drives revenue. You’ll modernize how we work using data, automation, and AI-enabled tools to move faster, personalize at scale, and continuously improve performance.

This is a highly visible leadership role where you’ll set the vision, drive execution, and lead the team to deliver it. You’ll connect the dots between market insight, brand narrative, demand creation, and sales outcomes – turning what we know about our customers and category into programs that move the business forward.

You’ll operate as a true cross-functional partner across Sales, Business Development, Revenue Operations, Product, and Client Success – aligning priorities, clarifying the story, and creating momentum.

The goal is simple: make Redwood easy to understand, easy to trust, and easy to choose – turning awareness into demand, and demand into pipeline, bookings, and long-term customer growth.

• Own Redwood’s end-to-end marketing strategy and annual/quarterly planning—setting clear priorities, goals, and success metrics aligned to company growth targets.
• Establish the marketing operating cadence (planning, performance reviews, pipeline inspection, campaign retros) to keep teams aligned and execution moving.
• Lead, mentor, and grow a high-performing marketing team—hiring and developing talent, setting clear expectations, and building a culture of accountability and collaboration.

• Partner closely with Sales, Business Development, Revenue Ops, Product, and Client Success to align priorities, messaging, and integrated GTM plays across the funnel.
• Serve as the “connector” across teams—bringing clarity to what we’re doing, why it matters, and how we’ll measure success.
• Ensure tight handoffs and shared accountability across marketing + sales motions (targeting, follow-up, pipeline progression, and customer expansion programs).

• Build and run a fully integrated demand engine across ABM, intent, web/digital, paid/organic, email nurtures, content, partners, and field programs/events—driving predictable pipeline and bookings.
• Define campaign strategy and messaging frameworks for key segments—value props, themes, proof points, and content experiences that resonate with target buyers and support sales conversations.
• Lead the field and events strategy across key customer and industry moments (CAB, customer events, industry conferences, Redwood-hosted experiences, partner activations)—ensuring each investment has clear objectives, tight cross-functional alignment, and measurable outcomes.
• Optimize conversion across the funnel (inquiry - MQL/SQL- pipeline - bookings) using data to refine targeting, offers, channel mix, and field plays over time.

• Own marketing performance reporting and ROI—partnering with Rev Ops to ensure clean attribution, dashboards, and insight-driven decisions on budget allocation.
• Manage the marketing budget and vendor ecosystem (agencies, contractors, event partners), ensuring alignment to strategy, timelines, and performance expectations.
• Advance Redwood’s marketing tech and AI roadmap—partnering with Rev Ops to…