Lux Forum Chicago

Overview

LUX FORUM CHICAGO
Decoding Culture:
The Secret Ingredient in Human-Centric Innovation

Location
: JW Marriott Chicago, 151 W Adams St, Chicago, IL 60603

Date
:
Tuesday, May 19, 2026

Time
: 8:30am – 2:00pm CT

Lunch will be provided.

You registered for the EVENT

Ina landscape defined by rapid change and rising uncertainty, innovation and insights leaders are under pressure to make the right bets — faster. This forum is designed to help teams move beyond abstract insight and into confident, human-centered decision-making. It will help teams reduce risk, sharpen decision-making, and accelerate human-centric innovation by turning cultural insight into clear, actionable direction.

At the Lux Forum Chicago, participants will learn how to identify and evaluate opportunity through a cultural lens, apply a structured framework to move from insight to execution, and use advanced research frameworks to connect human understanding to technology and market innovation. Lux’s team of experts will demonstrate how to identify priority audiences, time opportunities effectively, and uncover opportunities for growth.

Participants will leave with practical frameworks, applied experience, and a clearer path to innovation that resonates, scales, and endures.

• Location
  : JW Marriott Chicago, 151 W Adams St, Chicago, IL 60603
• Date
  :
  Tuesday, May 19, 2026
• Time
  : 8:30am – 2:00pm CT

Lunch will be provided.

It s free to attend. Sign up here! Days until the Lux Forum Chicago!

• 8:30 am – 9:00 am Welcome & Coffee Networking
• 9:00 am – 9:40 am Lux’s Approach to Innovation:
  Culture as the Hidden Human-Centric Innovation Engine
• 9:40 am – 10:20 am Getting Practical:
  Applying a Human-Centric Framework to Accelerate Innovation
• 10:20 am – 10:50 am Networking Break
• 10:50 am – 11:30 am The Lux Innovation Helix:
  Permissible Indulgence
• 11:30 am – 11:40 am Inside the Virtual Anthropologist:
  Bringing Culture to Life Through Data
• 11:40 am – 12:30 pm Pitch Contest:
  Harnessing Culture to Craft Winning Product Concepts
• 12:30 pm – 2:00 pm Networking Lunch

• Tim Ferrone — Account Manager
• Heather Stevens — Client Experience Manager
• Elena Gorachinova, Ph.D. — Analyst
• Matthew Watton, Ph.D. — Analyst
• Derek Gingrich — Product Manager
• Victoria van der Haas — Senior Client Research Delivery Lead
• Cheryl Auger — Senior Director of Research
• Alina Strugut, Ph.D. — Principal Analyst and Research Director
• Elnaz Shabani, Ph.D. — Analyst

The Lux Forums are a premier opportunity for innovation decision-makers to learn more about consumer insights and the commercially viable science and technology needed to enable human-centric innovation. This event series brings together global analysts, executives, and industry thought leaders to learn from each other and tackle the most critical issues facing our industry today.

At the Lux Forum, subject matter experts will provide meaningful insights relevant to oil and gas, utilities, industrials, chemicals, and consumer products innovation leaders. In this exclusive setting, attendees will make connections with executive-level industry counterparts through networking sessions and will take in cutting-edge research from Lux Research. These forums will deliver the thinking you need to accelerate the pace of innovation at your company.

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