Director of Paid Media

Overview

Get to know Okta Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We're building a world where Identity belongs to you.

• Global Leadership: Lead and mentor a high-performing global team of paid media leaders, fostering a culture of innovation, accountability, and continuous learning.
• Full-Funnel Strategy: Design and execute sophisticated, multi-channel paid media roadmaps (Search, Social, Programmatic, ABM) that drive measurable pipeline for the Auth0 and Okta brands.
• Stakeholder Orchestration: Act as a key partner to Sales, Product, and Finance, effectively communicating the impact of paid media on the broader business objectives.
• AI & Innovation: Lead the charge in integrating AI-driven tools and methodologies into our media buying, creative optimization, and reporting workflows.
• Operational Excellence: Build and refine scalable processes and frameworks to ensure global consistency while allowing for regional nuances and agility.
• Budget & Vendor Management: Oversee a significant global budget, maximizing ROI and leading strategic relationships with external agencies and platforms.
• Technical Integration: Work closely with Marketing Ops and Analytics to ensure seamless tracking, attribution, and data integrity across the digital ecosystem.

• Experience: 10+ years in Paid Digital Marketing with at least 8+ years of people management experience. Experience managing global, distributed teams is a significant plus.
• B2B Expertise: A proven track record in the B2B SaaS space, understanding the complexities of long sales cycles and high-intent lead generation.
• Digital Mastery: Deep technical knowledge of the paid media landscape, including advanced bid management, audience architecture, and attribution modeling.
• Resourcefulness & Grit: A "builder" mindset with the ability to navigate ambiguity, solve complex problems, and push through obstacles to deliver results.
• Communication
  
  Skills:
  
  Exceptional ability to translate complex digital strategies into compelling narratives for a wide variety of roles across the organization.
• Analytical Rigor: A data-obsessed approach to decision-making, with experience in Looker, Tableau, Adobe Analytics, and advanced CRM workflows & integrations.
• Continuous Learner: A natural curiosity for what's next—whether it's the latest AI breakthrough or shifts in privacy regulations—and a passion for applying that knowledge.

If you are a driven leader who wants to redefine what paid media looks like in the age of AI, we want to hear from you.

#LI-Hybrid

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

To learn more about our Total Rewards program please visit:

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$200,000 — $275,000 USD

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a…