Director, Analytics

Overview

Overview The Director, Analytics will lead a team of analysts and manage analytics projects to ensure the delivery of high-quality insights that support and advance business objectives. This role requires strategic vision, strong leadership, and deep expertise in data analytics and reporting and reporting methodologies.

• Uphold and implement the strategic vision for the Analytics function.
• Collaborate with cross-functional leaders to identify areas of opportunity for Analytics growth within clients and new business prospects.
• Lead and manage a group of Analysts, providing mentorship, guidance, and professional development opportunities.
• Support department leadership with annual 1YP.
• Support and sign off on the recruitment of less experienced team members.
• Collaborate with senior stakeholders to understand business requirements and translate them into actionable analytics projects.
• Provide hands-on oversight and support for critical, time-sensitive analytics deliverables, including performance deep dives, KPI investigations, and executive or client-requested analyses.
• Oversee the execution of data analysis projects, ensuring timely and accurate delivery of insights.
• Oversee, develop and optimize data models by processing, analyzing, and extracting data from various internal and external media sources.
• Lead and support annual planning initiatives with clients.
• Ensure the accuracy and quality of all data, reports, and visualizations through rigorous QA processes.
• Maintain a collaborative approach to teamwork and problem-solving.
• Exhibit a dynamic personality to effectively engage and influence senior stakeholders.
• Show a passion for challenging business conventions, always thinking of ways to improve and grow.
• Provide sound decision-making skills based on industry knowledge.
• Design and implement robust evaluation metrics and frameworks to assess and monitor media performance.
• Deliver best-in-class campaign reporting and insights, enabling data-driven decisions for media mix investing within the retail media ecosystem.
• Synthesize performance and learning across retailers, tactics, and partners to develop cross-retailer points of view, implications, and optimization recommendations.
• Audit advertising campaigns, troubleshoot performance issues, and track and report on performance and KPIs.
• Provide consultation and advise Commerce Media planning and buying teams on retail media campaign performance, plan optimizations, and recommendations.
• Partner with the Commerce Media team to discuss advertising performance, campaign insights, and recommended optimizations with clients.
• Support the development of data-backed retail data clean room reporting for the agency’s retail media practice.
• Lead and oversee data collection and analysis for retail media DSP and search campaigns to drive clients’ business goals.
• Develop and lead high-stakes client presentations.
• Communicate findings and recommendations effectively to stakeholders.
• Ensure compliance with data governance and security policies.
• Continuously improve retail media analytics product and service offerings.
• Maintain relevant marketing certifications and stay informed of marketing trends and tools.
• Lead and assist in knowledge sharing through internal communication events, training, and other written materials.
• Monitor industry standards, guidelines, and best practices, including IAB and retailer measurement updates, and translate them into applied analytics frameworks and client recommendations.
• Attract, retain, and develop top analytics engineering talent, ensuring the team maintains a diversity of skills, backgrounds, and experience.
• Lead the recruitment of less experienced team members.
• Support wider agency initiatives.
• Support the creation of white papers, agency “points of view” blog posts, etc. on data engineering topics.
• Support new business RFP and pitching efforts, as required.
• Foster a culture of continuous learning and innovation within the Analytics team.
• Show accountability, take responsibility, and demonstrate resilience.
• Show up – be accountable, take responsibility, and help others get back up when they are down.
• Make stuff.
• Share so others…