Sr. Email Marketing Manager

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”,“Win Together”,“Keep it simple”,and “Make it Happen”.These values are our foundation!

We’re looking for a Senior Email Marketing Manager to own and scale the end-to-end email lifecycle across Sinch Mailgun and Sinch Mailjet. This role is responsible for driving engagement, retention, and revenue through strategic, data-driven email programs.

Own the full email lifecycle for a PLG business across two brands, including lead nurturing, onboarding, retention, upgrade, and expansion campaigns

Own the end-to-end creation of email campaigns, from ideation and project management to copywriting, segmentation, execution, and reporting

Develop and maintain the overall email lifecycle strategy and email calendar

Build and execute localized and personalized GTM campaigns using logic and customer data to tailor messaging by lifecycle stage, plan type, and behavior

Manage webinar and virtual event promotion campaigns

Regularly collaborate with TAMs, product, product marketing, data, support, marketing, and growth teams on customer initiatives

Design and run A/B tests; report on campaign performance, insights, and areas for improvement

Track and report ARR influenced by email campaigns

Monitor sending domain health, deliverability, and maintain audience list health through ongoing segmentation, suppression, and hygiene practices

Send recurring, localized, blog newsletters and customer newsletters

Monitor and manage replies from campaign sends and route support-related inquiries to the appropriate teams

5+ years of experience in full lifecycle email marketing

Deep knowledge of email marketing best practices, industry trends, and regulations including CAN-SPAM and GDPR

Comfortable building emails in Parcel using a drag-and-drop email design system, but must have basic HTML experience

Strong understanding of lifecycle marketing in a PLG or SaaS environment

Working knowledge of HTML for email editing and troubleshooting

Experience monitoring deliverability and maintaining list health

Strong analytical skills with the ability to report on performance and translate data into action

Experience with Customer.io, Parcel, Goldcast, Asana, and Email on Acid;
Salesforce Marketing Cloud (SFMC) is a plus

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page:  . No matter who you are, we hope you find an exciting path forward - hopefully with us!

We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.

Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.

Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.

Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.

We know that…