Digital Marketing Manager

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Our client, a prominent national law firm, is seeking a Digital Marketing Manager to join its Chicago office. This individual will lead digital content strategy, manage the firm’s web and social media presence, and execute multi-channel campaigns that support business development, branding, and recruiting goals. The role includes direct supervision of junior staff and requires collaboration with attorneys, business professionals, and firm leadership.

Key Responsibilities

• Develop and distribute compelling digital content (videos, podcasts, email campaigns, bios, practice area summaries).
• Oversee production and post-production of multimedia content, ensuring alignment with firm branding and quality standards.
• Monitor competitor content and recommend enhancements to strengthen the firm's visibility.

Website Management

• Maintain and update the firm website, ensuring content accuracy, functionality, and SEO performance.
• Conduct regular audits to ensure compliance with ADA, GDPR, and other regulatory requirements.
• Track website analytics and make recommendations based on performance data.

Social Media & Email Marketing

• Manage firm social media and e-marketing platforms, ensuring consistent brand messaging.
• Create, schedule, and optimize posts for Linked In and other platforms; assist attorneys with Linked In profiles.
• Monitor engagement metrics and manage the firm’s e-marketing reputation score.

Leadership & Team Management

• Supervise and mentor junior marketing team members.
• Serve as an internal advisor on digital best practices, emerging platforms, and performance optimization.
• Collaborate across administrative departments to improve process efficiency and data sharing.

Qualifications

• Bachelor’s degree in digital marketing, communications, journalism, or related field.
• Minimum 8 years of experience in digital marketing, in a law firm or professional services environment.
• Strong writing, editing, and visual storytelling skills.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop), Microsoft Office, and digital platforms (CMS, Sprout, Google Analytics, HTML/CSS).
• Demonstrated leadership and team management experience.
• Strategic thinker with excellent organizational and communication skills.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function Marketing
• Industries Legal Services

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Medical insurance

Vision insurance

401(k)

Disability insurance

Paid maternity leave

Paid paternity leave

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