Senior PPC Specialist

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Location:
Chicago, IL (Hybrid)—Department:
Digital Studio—Experience: 3–5 years

The Role

We’re looking for a data-driven Senior PPC Specialist with agency experience who thrives at the intersection of paid media performance marketing and analytics. You will serve as a PPC point person on B2B client accounts, help translate data into actionable strategy, and support our internal teams with subject matter expertise in key platforms and tools.

You’ll collaborate closely with team members across Strategy, Account, Creative, and Product to deliver integrated digital solutions that drive measurable impact.

Day-to-Day Priority Skillset

• You can expect to be in contact with clients frequently, both in person and on Zoom calls, delivering performance data, answering questions, and advising.
• You’ll be working in paid media (PPC) platforms and web analytics platforms every day–primarily:
• SEM:
  Google Paid Search, Google Display, You Tube, Performance Max
• Social:
  Facebook, Instagram, Linked In
• Web Analytics: GA4, Google Search Console, Google Looker
• While this role will primarily pertain to PPC projects, you will support some SEO functions as well.

Key Responsibilities:

• Translate raw user and campaign data into insights that inform digital strategy.
• Identify key trends, anomalies, and opportunities using analytics platforms.
• Build and present client-facing reports and data visualizations that tell compelling stories.
• Act as a digital subject matter expert in 1–2 key areas (e.g., SEO, GA4, GTM, Looker Dashboards).
• Lead and support client presentations (ie monthly reporting calls) and insights discussions across multiple projects.

Strategic Analysis & Collaboration

• Proficient at analyzing digital marketing campaign performance, identifying KPIs that can be used for strategic recommendations and learnings for internal teams and external clients
• Collaborate with account, strategy, product and creative teams to ensure digital strategies and tactical execution is aligned with overall go-to-market plan and project objectives
• Responsible for helping the team generate digital visibility and equity audits for client and competitor domains encompassing paid media and SEO

Execution, Reporting & Optimization

• Accountable for building and managing paid media (PPC) awareness and conversion campaigns end-to-end-- starting with digital marketing research, digital auditing, and competitive analysis
• Accountable for setting up, executing, monitoring and evaluating campaign performance KPIs and optimizing/advising internal teams at a regular cadence to pivot tactics, content, and channel mix strategy to better meet client targets
• Campaign management: setup, audience creation, execution, reporting, and optimization of paid digital campaigns in Google (Search, Display, You Tube, Retargeting) and Social (including Facebook, Instagram, Linked In) and a variety of digital ad platforms
• Track, measure, and report on campaigns, monitoring the effectiveness of optimizations and sharing results, insights, and best practices with clients
• Help develop and maintain client-facing reporting dashboards with Google Looker, make recommendations for scaling campaigns and pivoting strategies, update reporting templates and assist in analyzing results for internal teams and clients
• Report on campaign outcomes, share learnings, and advise on iterative strategy shifts.
• Optimize content, creative, and channel mix in collaboration with creative teams.

Skills & Qualifications (Required)

• 3–5 years of agency experience in digital marketing, including hands-on work in launching, reporting, and optimizing paid media campaigns (PPC). SEO research and content experience is a bonus.
• Proficient in Google tools:
  Google Ads, GA4, Search Console, Looker Studio, Google Business Profile.
• Familiarity with GTM and event tracking setup in GA4 is a strong plus.
• Experience using SEO tools like SEMRush and Ahrefs;
  Screaming Frog is a bonus.
• Strong command of paid platforms:
  Google Ads (Search, Display, Video, Performance Max), Meta (Facebook/Instagram), Linked In, and others.
• Strong data interpretation and quantitative analysis skills.
• Excelle…