Lead Business Systems Analyst

Overview

How You’ll Make an Impact

As a Lead, Business System Analyst, you will have an opportunity to be part of a data-centric team which is focused on providing technical solutions and strategies to achieve our client's digital marketing objectives using Epsilon’s market-leading cleanroom – People Cloud Prospect & Discovery.

The Lead, Business Systems Analyst uses their understanding of the ad tech space, technical capabilities, and knowledge of Epsilon’s Cleanroom platforms to support actionable digital media strategies and solutions.

This role requires you to have both business and technical expertise and will need you to act as a primary liaison between the client, advertising agencies, technical product teams, and data science teams. You will play a key role within the Platform Delivery team and work across many disciplines within the SDLC — including requirements gathering / analysis, documentation, design, and testing.

In addition, you will also be expected to work closely with the Delivery Lead to assist in on-time project delivery.

What you’ll do as a Lead, Business System Analyst (Ad-Tech)

• Be part of a fast-paced and passionate team to integrate some of the largest marketers into Epsilon’s Cleanroom platform -- People Cloud Prospect & Discovery.
• Be the subject matter expert and client liaison while working with internal teams to drive the execution and delivery of key client digital initiatives.
• Collaborate with internal teams, including Advertising Agencies, Data Science, Account Management, Client Development, Media Managers, Data Engineers, and Product Owners.
• Be responsible for purposeful project documentation, including requirements, source-to-target specifications, process flow diagrams, data profiles, and test cases. Lead documentation reviews and gain acceptance.
• Create traceability of all business requirements to functional and non-functional specifications to cover data onboarding (including warehouse processing), business rules, and end user use cases, e.g., digital campaigns, reports, analytical models / analysis, etc.
• Analyze data quality and provide recommendations for change.
• Drive product fitment analysis versus gap areas and create specifications for gap resolution.
• Support the onboarding of multiple data sources to a client’s cleanroom environment, with special attention to documentation, business requirements, data workflows, source-to-target specifications, needs analysis, and validation.
• Leverage partnership with client services, product/data teams, data science, and relationships with clients to ensure business requirements are captured and met.
• Become an insider and trusted advisor to client teams from a BSA perspective.
• Host effective client meetings, understand deliverables, and drive successful outcomes.
• Support developing and implementing best practices, standards and methodologies around business analysis and data analysis.

Who You Are

• 8+ years of relevant business analysis work experience in the database/ data-driven marketing space.
• Strong understanding of marketing concepts, and multi-channel marketing, e.g., media tagging, online ad impressions, social, email, mobile, etc.
• Experience in translating business requirements into functional/business specifications.
• Experience managing multiple projects with ability to prioritize, delegate, and deliver high-quality work on-time.
• Experience as a servant leader to maintain a culture of positivity and continuous improvement. Ability to motivate team members, manage and support the needs of the team, resolve issues, and remove blockers.
• Strong understanding of relational databases, data warehouse, and data mart concepts.
• Strong business acumen with technical fluency across web technologies, SQL, and scripting.
• Ability to assemble, analyze, and evaluate data — and be able to make appropriate decisions to support the business requirements and known use cases.
• Expert SQL skills.
• Curious with desire to continue learning.
• Strong critical thinking and problem-solving skills.
• Highly collaborative with strong attention to detail.
• Excellent written and verbal communication skills.
• Excellent presentation skills.
• Ability to multi-task, prioritize…