Product Manager; Customer Reactivation

About Grubhub

At Grubhub, we champion restaurants from coast to coast. Restaurants sit at the heart of communities. It’s our mission to strengthen their roots, deepen their connections, and increase the positive impact they have on people and society.

Grubhub, part of Wonder, delivers the best local, authentic cuisine right to diners’ doors—and new customers and billions in revenue to local businesses. Featuring over 375,000 merchants in over 4,000 cities nationwide, our innovative technology, user-friendly platforms, and streamlined delivery capabilities have made us an industry leader in the world of online food ordering.

Since we opened our doors in 2004, Grubhub has been opening doors all across the country. Bakery doors in Hyde Park, jibarito joint doors in Queens, and doors of opportunity all across the country. Join our team and help us open more.

Grubhub is seeking a Staff Product Manager to lead the vision, strategy, and execution of customer reactivation experiences
, with a focus on re-engaging lapsed and at-risk diners. In this role you will own the roadmap and partner closely with Engineering, CRM, Marketing, Data, and Product Teams across the consumer experience to deliver scalable CRM and product capabilities that drive incremental orders and long-term engagement. You will use segmentation, experimentation, and data to guide product decisions shaping how reactivation strategies are expressed across CRM channels and core product experiences.

• Set the product strategy for customer reactivation and churn prevention, with a focus on re-engaging lapsed and at-risk diners.

• Lead the roadmap and execution for data-driven customer winback and re-engagement, ensuring we can dynamically deliver relevant content, offers, and experiences to reach diners at the right moments.

• Shape reactivation experiences and CRM strategy that enable personalized and intelligent diner experiences across web, app, and omni-channel notifications.

• Build scalable CRM and product capabilities that support reactivation use cases across marketing and product teams.

• Partner cross-functionally with engineering, data science, design, and growth marketing to drive clarity on requirements and ensure successful implementation.

• Establish and evangelize best practices to ensure our CRM capabilities are trusted, reliable, and leveraged broadly across the organization.

• Translate complex, ambiguous problems into clear problem statements and execution paths, driving accountability for measurable business outcomes.

• Drive innovation in CRM experiences, including experimentation, AI-powered decisioning that bring Grubhub diners more value and convenience.

• Influence senior stakeholders, including VP- and C-level leaders, by clearly articulating trade-offs, risks, and opportunities.

• 7+ years of relevant Product Management experience in digital platforms, ideally in data platforms, personalization, or CRM systems.

• Demonstrated ability to lead complex, cross-functional initiatives in large-scale consumer platforms (web and native apps).

• Strong data fluency, including comfort with SQL and analytics; proven track record of making data-driven decisions.

• Deep technical understanding of data infrastructure, real-time systems, and integrations across martech/CRM ecosystems.

• Experience with A/B testing frameworks, segmentation platforms, and notification systems.

• Proven ability to influence without authority, bringing alignment across executive stakeholders, engineers, and marketers.

• A track record of defining vision and delivering results in ambiguous, complex problem spaces.

• Excellent written and verbal communication skills; able to translate technical details into business impact.

• Ownership mentality and a passion for using data to transform the customer experience.

As a matter of company policy, Wonder does not sponsor applicants for employment visa status for this role.

Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You re welcome—and encouraged—to be in the…