Senior Content Strategist

** Career Area:
** Marketing
*
* Job Description:

**** Your Work Shapes the World at Caterpillar Inc.
** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
** Role Summary
** We’re seeking a Senior Content Strategist to help establish content frameworks and guidance for the new enterprise content strategy function. This role will be responsible for developing cross-channel strategies with a focus on our web and e-commerce experiences that help customers research, select, and configure equipment.

You might call yourself a content designer, a UX content strategist, content engineer, information architect, UX writer, or another title. You will work on high-impact projects developing the fundamental content approach that elevates the way we meet our customers’ needs. You will be a strategic partner to diverse stakeholders, including business units, marketing, SEO/GEO, platform, UX, CX, and analytics teams.
*** Please include a link to a portfolio of your work in your application****.
**
* What You Will Do:

**
* ** Lead content discovery and planning
** for comprehensive site refreshes, ensuring the right activities are prioritized to uncover user needs and business priorities
* ** Present and deliver UX content recommendations
** built on research and data to a diverse set of partners and stakeholders
* ** Develop UX content guidance for web**, including concept models, content requirements, ecosystem maps, content priority guides, wireframes, content matrices, and more
* ** Define enterprise content standards
** for web, email, paid media, and AI that empower distributed teams to plan, create, and optimize high-impact content
* ** Develop and maintain documentation
** that enables teams to activate and adhere to enterprise guidelines
* ** Represent an informed content POV
** during collaborative, cross-functional working sessions
* ** Roll out content guidance
** to business units, content authors, and marketers across the organization with training sessions
* ** Establish content success metrics
** and use insights to improve performance, engagement, and customer experience
* ** Provide thought leadership
** on modular content strategy, metadata usage, GEO content strategy, and emerging digital content methodologies
** What

You Will Have:

**** Customer Focus:
** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.  
** Creativity:
** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.  
** Relationship Management:
** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers**.  Technical Excellence:
** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.  
** Strategic Thinking:
** Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.  
** Digital Marketing:
** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**…