Senior Analyst, Data & Platforms

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

The Senior Analyst, Data & Platforms role with Spark Foundry is an excellent opportunity for someone looking to further advance their skills in the field of data-driven Digital Marketing. This will be a data-focused role that involves working with clients on data strategy, data onboarding, and data insights. You’ll also work internally with operations, analysts and client teams. The Senior Analyst is responsible for discussing data strategies and data platform implementations with clients, leading data targeting and optimization strategies across assigned accounts, and working internally with the activation teams to make sure the data strategies are implemented properly.

This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP, CDP, and Resolution platforms, attend training sessions with numerous vendors, and internally communicate to their strengths and weaknesses.

• Work with data and adtech partners and manage day-to-day onboarding of client data
• Manage 1P and 3P data enablement; and match rate tracking, audience distributions, billing tracking
• Leverage audience data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations
• Extract insights from audience data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
• Actively attend training sessions with various vendors and inquire about data and platform capabilities
• Develop and present Audience and Data 101 presentations to clients
• Assist in the development of client-facing materials, including data presentations and audience performance reports
• Develop a strong overall understanding of the client’s business objective and demonstrate through campaign results how data targeting can help them achieve their business goals
• Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance sessions with various vendors and inquire about data and platform capabilities
• Manages with direction from manager and associate director
• Does not have input into client business-related decisions

• Interaction with client, begin ownership of client communication or relationship (except when no manager is present)

• Oversight of Analysts (where applicable), but not accountable

• 2+ years prior digital advertising experience in a client-services capacity
• Strong understanding of third-party ad serving platforms (display, video, mobile)
• Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
• Strong understanding and experience with DSPs, CDPs, 3rd Party data, pixels and Ad Servers
• Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
• Strong analytical skills, technical know-how, and critical thinking
• Understand Web analytics tools (e.g., Google Analytics)
• Understand Identity Solution tools (e.g., Epsilon, Liveramp, Neustar)
• Understand of CDP (e.g., Salesforce, Adobe, Treasure Data)