Website Content Strategist

The Website Content Strategist is responsible for the strategy, structure, and ongoing optimization of  This role ensures the website delivers accurate, engaging, and discoverable content that promotes Galveston as a premier leisure and meetings destination. Responsibilities include CMS and CRM governance, content strategy and creation, SEO and AI-driven search optimization (GEO), user experience improvements, analytics, and collaboration with internal teams and tourism partners.

This role also provides limited support for Galveston Park Board .org, assisting primarily with website layout, imagery, and user experience, while Park Board staff maintain departmental content, meeting materials, and operational updates.

This position serves as the primary owner of  and is responsible for maintaining content quality, usability, brand consistency, and technical accuracy across the site.

• Bachelor’s degree in marketing, communications, digital media, or a related field, or the equivalent of five years of relevant experience in destination marketing, hospitality, or digital content strategy
• Demonstrated experience managing and optimizing a website using CMS and CRM platforms
• Strong writing, editing, and content strategy skills
• Working knowledge of SEO best practices and content optimization for traditional and AI-driven search environments (GEO)
• Experience working with basic HTML formatting for web content updates and minor troubleshooting
• Exceptional attention to detail with a strong focus on accuracy, consistency, and quality across digital content
• Ability to manage time-sensitive updates in a fast-paced environment where information changes quickly
• Familiarity with website analytics tools such as Google Analytics and the ability to translate data into actionable insights
• Experience collaborating cross-functionally with marketing, sales, and partner-facing teams
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
• Strong interpersonal and communication skills; able to work effectively with internal teams and external partners
• Self-starter with strong problem-solving skills and the ability to proactively identify and implement improvements
• Ability to work outside of normal business hours as needed, including evenings, weekends, and holidays based on partner needs and office demands
• Must hold a current and valid Class C Driver’s License

• Own and oversee , including CMS and CRM platforms, ensuring content accuracy, usability, technical integrity, and timely updates that position the site as the most reliable source of destination information.
• Develop and implement website content strategy aligned with organizational goals, brand standards, and SEO/GEO best practices.
• Create, edit, and maintain website content including pages, blogs, events, special offers, and partner listings.
• Maintain strong brand standards across all website content and digital touchpoints.
• Establish and maintain website content architecture, navigation, and taxonomy to support optimal user experience.
• Maintain ownership of website accessibility compliance, ensuring  adheres to applicable ADA standards.
• Prepare and optimize imagery for web and mobile use, including resizing, cropping, and basic photo editing to ensure visual consistency and optimal site performance.
• Monitor website performance and user behavior, making data-informed recommendations to improve engagement and discoverability.
• Optimize website content for search visibility across traditional search engines and AI-driven discovery platforms.
• Serve as the primary point of contact for all website platforms and vendors, including Tempest, iDSS, web developers, and digital service providers.
• Oversee third-party website integrations and plugins (e.g., 360 Tours, UGC/Snap Sea, Mind Trip), ensuring functionality, performance, accessibility compliance, and alignment with brand and user experience standards.
• Maintain and update CRM content including partner profiles, event listings, photos, copywriting, and approvals.
• Provide technical support and training to tourism partners related to CRM usage and website…