Manager, MarTech

Job Description

Company

Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years.

Joining McDonald’s means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are seeking a Manager, Mar Tech to help embed the overall Mar Tech vision and marketer capabilities into our markets around the Globe by enhancing how we transform and drive change and adoption across people, process and technology to maximize the return on our investments. The Manager will be responsible for influencing and supporting the Mar Tech team, along with other Global Marketing teams to ensure a common understanding and adoption across our marketers and agency partners.

This role will report directly to the Director, Mar Tech.

• Conduct change management assessment and identify impact to marketers, agencies, and other stakeholders for new Mar Tech and data tools and capabilities.

• Lead change management plan for the Global Mar Tech team in partnership with Global Change Management, arch
  
  OS, Learning + Development and Digital Product teams.

• Consult on feature setup and configuration for testing of marketer solutions and sign off on feature readiness.

• Manage vendor relationships and contracts; keep vendors informed of team activities and priorities and ensure contracts meet marketer needs.

• Assess market usage of existing Mar Tech/data features and identify gaps and opportunities for training team.

• Ensure BAU success of new features by leading handoff to marketers, agencies, and other stakeholders.

• Bachelor's degree and 3+ years of Marketing, CRM, Marketing Technology and/or Data-Driven Marketing experience.

• Expertise in the digital marketing and/or marketing operations.

• Experience with relevant digital marketing technologies (customer data platforms, customer engagement platforms, offer creation, content management systems, workflow management).

• Experience in capability deployment, marketer training, and change management.

• Strong storytelling capabilities to align across strategic initiatives.

• Exceptional written and verbal communication skills, with ability to simplify complex technical capabilities into marketer friendly language.

• Leveraging data and technology in delivering personalized experiences.

• Understanding of owned and paid media orchestration and the role of first party data.

• Understand end-to-end data and platform capabilities.

• Strong project management skills, ability to prioritize across teams and competing priorities in a fast-paced environment.

• Strong focus on and empathy for our markets and marketer needs.

Bonus Eligible:
Yes

Long - Term Incentive:
Yes

Benefits Eligible:
Yes

The expected salary range for this role is $ - $ per year.

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Benefits eligible:
This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may…