Senior Analyst, TAAG

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

We are looking for someone who can come in and immediately make an impact. This will be both in terms of applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships in order to drive campaign efficiency and develop leading technical expertise. You will be confident with clients and clear in delivering our agency point of view and recommendations.

The successful candidate will have a fully rounded knowledge of digital ad serving, measurement, and associated technology and partners. In addition, the candidate must have data analysis experience, Ad Servers and Tag Management Tools. This role will manage the end-to-end Operations ->
Optimization process, including but not limited to:

• KPI creation and planning support using historical performance data
• Advice on campaign set up (naming, tagging, etc.)
• Escalation Point for any internal Technology questions/ issues/POV
• Discover efficiencies through data structure to create streamlined communication for planning and analytics insights

• Manage offshore trafficking / Analyst teams of Technology Activation Specialists and ensure best-in‑class service delivery
• Establish/refine processes and training parameters to ensure flawless, on‑time execution by operational teams
• Organize and centralize, where possible, process and technologies working with other global TAAG leads
• Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
• In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by new capability
• Develop and enforce nomenclature to better manage data across the organization
• Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
• Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients
• Support and scale analytics dashboards, toolset and data management platforms across client teams
• Identify and oversee the deployment of digital technology solutions and partnerships, such as ad servers, data management tools, media planning/buying and billing systems, that deliver against client and organizational needs
• Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices
• Audit and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue
• Partner with Digital Directors on the business to deliver best product and best thinking across, search, social, mobile, display and video to establish technology needs and requirements
• Represent agency needs internally and within the marketplace to meet current and future needs of our agency and their clients – and identify where new value can be created for internal and external clients

• B.A. or B.S. in Marketing, Advertising or related field
• Agency experience highly preferred
• 2+ years of experience working with trafficking systems, tagging tools and data mining / reporting functions in excel, or other similar tool. (CM, DCM, DFP, Flash talking, Innovid, IAS Google Analytics, Adobe tools, TMS, VIQ)
• Specifically, candidate must have a…