Manager, Website and Marketing Automation

Location:

Remote, with occasional travel as needed

Allstar Services, a Morgan Stanley Capital Partners portfolio company, is a leading provider of roofing services via multiple brands across the U.S. We are seeking a highly motivated Manager of Website & Marketing Automation to drive our digital experience, automation, and conversion efforts across established brands and new market launches.

The Manager - Website & Marketing Automation will lead strategy, design direction, agency oversight, and performance optimization for all Allstar brand websites. This person will also own marketing automation, email/SMS campaigns, loyalty programs, and re-engagement strategies. This is a hands‑on role: you will not just manage, but design, test, iterate, and optimize. You'll also explore new AI/Mar Tech partners to scale our marketing systems and efficiencies.

Website Strategy, UX & Design Leadership

• Serve as the central authority on website initiatives and landing page initiatives
  -UX strategy, design direction, content architecture, and user flows.
• Partner with external agencies or internal resources to build, iterate, and maintain websites, ensuring milestones are met.
• Develop and roll out new website strategies for core brands and growth markets, creating templates, frameworks, content and launch playbooks.
• Guide information architecture, navigation, mobile/responsive design, and site structure with the goal of maximizing conversion and reducing friction.
• Work with brand team to ensure all website designs are aesthetically strong, on brand and consumer friendly

Conversion Optimization & Testing

• Design and run A/B tests, multivariate tests, UX experiments, personalization, heat maps, session recordings, and funnel analyses.
• Use analytics, user feedback, and behavior data to iterate site content, layouts, calls-to-action, and flows.
• Work closely with performance marketing teams to ensure sites are optimized for SEO best practices (on-page SEO, site speed, metadata, structured data) and aligned with organic traffic goals.

Cross-Functional Collaboration

• Work closely with brand, creative, UX, SEO, content, and growth teams to ensure sites reflect brand identity and deliver consistent experiences.
• Collaborate with brands, platform marketing, operations, sales, and growth to ensure website/automation strategies align with broader business goals (lead generation, appointment setting, retention).
• Liaise with technical teams (IT, dev, infrastructure) to manage hosting, performance, security, integrations, and technical constraints.

Project Management

• Lead project planning, timelines, resource allocation, risk management, and deliverable tracking to meet launch deadlines.
• Manage vendor contracts, agency relationships, and performance deliverables.

Measurement, Reporting & Governance

• Define KPIs and metrics for site performance, conversion, email/SMS performance, automation success, and test results.
• Build dashboards and generate regular reporting with insights, recommendations, and decision support for leadership.
• Establish governance, best practices, documentation, and version control of site assets, workflows, and content integrity.

Marketing Automation & Lifecycle Engagement

• Identify and onboard marketing automation systems or tools required to build successful e‑mail/SMS campaigns for brands
• Work with brand teams to architect and execute email and SMS strategies - i.e. welcome flows, nurture sequences, re‑engagement, loyalty, cart/quote abandonment, cross‑sell/up‑sell, etc.
• Define and implement segmentation models, triggers, and dynamic content within automation platforms.
• Oversee rehash campaigns, retention, loyalty, and reactivation flows.
• Monitor deliverability, open rates, click rates, unsubscribe rates, spam complaints, and continually optimize performance.

Mar Tech, AI, & Innovation

• Stay current on emerging trends, tools, and best practices in web technologies, CRO, marketing automation, and data science.
• Drive experimentation with new platforms/technologies to enhance customer experience, conversion, and ROI.

• Bachelor's degree in Website UX/design,…