Digital Marketing Specialist

About Us

Mainland () is a full-service franchise marketing and PR agency helping brands grow through content, media, digital strategy and performance marketing.

1851 Franchise () is the leading digital media platform dedicated to franchise growth — connecting brands with prospective franchise owners through editorial, search, and storytelling.

Together, we help franchise brands win at:

• Brand awareness
• Franchise development (Fran Dev)
• Customer acquisition
• Long-term growth strategy

We are growing and looking for a Digital Marketing Specialist who wants to own paid media strategy and execution across multiple brands — and be directly responsible for measurable performance.

This is not a coordinator role. This is a hands-on performance marketing role
.

• Build, launch and optimize paid campaigns across Google, Meta and Linked In
• Manage budgets across multiple franchise brands
• Improve CPL, CPA and ROAS performance
• Create and test new funnels, audiences and creative angles
• Report directly on performance and impact

You will work closely with:

• Account leadership
• Content team
• Creative team
• CEO

You will be in the room where decisions are made.

• Google Search, Display and You Tube campaigns
• Meta (Facebook & Instagram) lead generation
• Linked In lead gen and B2B targeting
• Retargeting and audience segmentation
• Conversion tracking setup and optimization

• Landing page performance feedback
• Creative testing recommendations
• Audience testing strategy
• Budget reallocation decisions

• Weekly reporting dashboards
• Clear insights (not just metrics)
• Recommendations tied to growth
• Cost per lead analysis
• Pipeline contribution visibility

• 3+ years managing paid digital campaigns
• Direct hands-on experience with Google Ads, Meta Ads and Linked In Ads
• Demonstrated improvement in CPL / CPA
• Experience managing multiple accounts or brands
• Comfort with analytics and attribution tools

• Agency experience
• Franchise or multi-location experience
• Hub Spot, Go High Level  or CRM familiarity
• Landing page testing experience

• Data-driven and commercially minded
• Comfortable being accountable for performance
• Not precious about creative — focused on conversion
• Curious and always testing
• Comfortable working in-office with a fast-moving team

• Real ownership
• Proximity to leadership
• Clear performance expectations
• A growth path tied to results

• Not a remote-only role
• Not a "post and boost" social job
• Not a passive reporting position
• Not a brand-only marketing seat

This is performance-driven marketing.

• Competitive base salary (commensurate with experience)
• Performance bonus tied to campaign performance
• Opportunity for long-term growth within Mainland / 1851

You’ll work with:

• High-growth franchise brands
• Founders and CEOs
• National campaigns
• A team that values speed and results

You’ll see your work directly impact:

• Franchise sales
• Lead pipelines
• Brand growth

If you want to build campaigns that matter — and see the business impact — we want to talk.

• Resume
• Brief note explaining campaigns you’ve scaled
• Any performance metrics you’re proud of